Tag Archives: Guarav De

Website makes range of products available for sampling

July 19, 2011 – 3:27 pm

by Guarav De WHAT’S HAPPENING “Tryvertising,” or, more simply, product sampling, has been around for ages in the marketing world. But the technique takes a digital step forward with SampleAndTry.com, a website that enables registered users to sample products from different categories (Afaqs.com, June 28, 2011). The website will reach out to consumers in 2,500 […]

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Now available, grocery shopping on Facebook

June 29, 2011 – 7:53 am

by Guarav De WHAT’S HAPPENING Grocery shopping while social networking is now possible with Aaraamshop.com (literally translates to ‘relaxed shopping’). Through their Facebook page, this web-based service has enabled shoppers to utilise social media to do their grocery shopping (AFaqs.com, 16 June 2011). The Facebook application, currently in early testing stages, allows shoppers to order […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, India, Media | Also tagged , , , , , , | Comments Off

Restaurants add a dash of DIY; diners are finding it finger-lickin’ good

January 27, 2011 – 9:01 am

by Guarav De WHAT’S HAPPENING A number of restaurants in metros are letting guests do their own cooking, in part. While the concept has been prevalent in the West for some time (think rustling up some creative delicacies in Korean and Asian cuisines), more and more consumers are opening up to ‘cooking’ some of their […]

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Philips adds hi-tech twist to grooming

December 1, 2010 – 4:21 pm

by Guarav De WHAT’S HAPPENING Philips India is turning their eyes on the metrosexual man with their new hi-tech marketing effort. Dubbed ‘Groom Vroom Challenge’, the campaign utilizes AR (augmented reality) technology to allow young males to explore possibilities with different facial hair styles. The process starts with a customer uploading his picture through a […]

By Iconoculture | Posted in Consumer Trend, Health/Beauty, India, Technology | Also tagged , , , , , , , | Comments Off

Aviva builds Great Wall of Books in child education drive

December 1, 2010 – 4:15 pm

by Guarav De WHAT’S HAPPENING Aviva, a life insurance company, aimed to build the biggest ‘BookWall’ on National Education Day, 11 November 2010. Called ‘The Great Wall of Education’, this is a unique education drive by Aviva as part of their Street to School initiative to get more underprivileged children back to studies (HindustanTimes.com, 11 […]

By Iconoculture | Posted in Consumer Trend, Culture, India | Also tagged , , , , , , , , , , | Comments Off
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