Tag Archives: Gwyneth Holland

LUXURY EQUALS VALUE: THE CHANGING EQUATION FOR LUXE SHOPPERS

by Gwyneth Holland European luxury shoppers are shifting to a value mindset, and global megabrands are getting left behind. Sales at top European luxury brands are down, as chic Parisians and Milanese can no longer afford to shop with them. At the same time, the much-beloved free-spending international shoppers (especially those from China, Russia and the […]

EUROPEANS SWITCH OFF TO CHARGE UP

by Gwyneth Holland Europeans are famed for their love of the good life, but the influence of global commerce and always-on tech toys and tools (plus the need to improve productivity in the wake of the eurozone crisis), has compromised their easygoing pace. While connectivity is key for harried midlifers and three-screen teens alike, they […]

CHRISTMAS GETS REAL

by Gwyneth Holland It’s November, so that means consumers are already well surrounded by Christmas marketing. But in Europe, it’s taking on a more realistic tone than the warm and sparkly fantasy festivities depicted in years past. The new wave of holiday campaigns addresses the many difficulties of the season, with UK supermarket Asda creating […]

PEOPLE POWER GETS PRACTICAL

by Gwyneth Holland People Power is manifesting itself around Europe, as post-recession consumers increasingly take a pragmatic approach to building the communities around them. Regeneration initiatives have sprung up everywhere, and hyper-local currencies are even helping to keep cash flowing among locals. Many Britons now embrace the idea of reshaping and reinvigorating their own communities. […]

BEAUTY WITH SUBSTANCE

By Gwyneth Holland A cult of youth has long held sway in the marketing world. But European brands are starting to break away, raising the profile of women with beauty and substance. French fashion brand Lanvin’s autumn advertising campaign features a range of women, drawing special attention to 82-year-old former dancer Jacquie Tajah Murdock and […]

POMP AND CIRCUMSTANCE

by Gwyneth Holland What stirs patriotism? And what does a surge in patriotism translate to for brands? With the Diamond Jubilee and the Olympics both happening in summer 2012, the UK is going mad for patriotism. Red, white and blue bunting strings across every street, and the union flag covers everything. The Jubilee pomp and […]

PRIVATE READING

by Gwyneth Holland They used to say that you can tell a lot about a person by the titles on her bookshelves, but now it seems you can tell even more about a person by the less worthy material hidden on her e-reader. While great literature is available at knock-down prices on many e-book platforms, […]

THE BANK OF FRIENDS AND FAMILY

by Gwyneth Holland, Sr. Editor, Europe If global news is anything to go by, Europe isn’t having its finest hour right now, with economies failing, nations backbiting and some consumers raging. But while the politicians bicker about fiscal responsibility and the eurozone dream, more European consumers are quietly finding ways to cope with straitened times. […]

THE SHOPPING RIOTS

by Gwyneth Holland As the world and his wife now knows, England was last week beset with a string of riots. The unrest began in London but sprung up later in towns across the country, including major cities like Manchester, Bristol, Liverpool and Birmingham. While the burning buildings and terrorised citizens looked much like other […]

THE END OF FAST FASHION?

by Gwyneth Holland It seems that the fast-fashion frenzy, fed by European brands such as H&M, Zara and Primark, is now on the wane, as rising fabric costs, ethical concerns, reprioritized values and even tighter belts affect the high street. The past decade saw key trends hit stores at super-low prices, with daily drops of […]

A SONG FOR EUROPE

by Gwyneth Holland, Sr. Editor, Europe Europe’s fluid borders are now taken for granted by its citizens, but recent calls by Nicolas Sarkozy and Silvio Berlusconi to tighten European migration and reinstate strict border controls jar with Europeans’ global outlook. The fluid nature of traveling and working in different European countries allows many to cross […]

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