by Rohini Haldea WHAT’S HAPPENING Viewership of Bhojpuri TV channels is on the upswing. (Bhojpuri is a local dialect spoken in eastern Uttar Pradesh and western Bihar.) Mahuaa TV — India’s first exclusive 24-hour Bhojpuri channel — was launched in 2008 and its viewership in the region equals second-rung Hindi general entertainment channels (GECs) (Afaqs.com, […]
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