Tag Archives: Honda

The Future Is Coming: How advertising and the digital data trail will purify us of our love for the past and kill off nostalgia

April 17, 2012 – 10:59 am

by Josh Kimball Digitally enabled by easily accessible evocations of their past, consumers’ very memories are now being relentlessly commoditized. Images of our weddings and graduations, memories of kids’ births and grandparents’ faces now get snugly wrapped by ads for automobiles and toothpaste. The commercialization of our personal and collective pasts has significant cultural and […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Social Media | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Television | Also tagged , , , , , , , , , , , , , , , | Comments Off

ABC sitcoms go bicultural, ads and all

June 7, 2011 – 1:09 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Two must-watch ABC sitcoms in a SoCal bicultural midlifer household took on a bicultural turn themselves, commercials and all (Iconoculture observation, 11 May 2011). In Modern Family, Gloria, played by Sofia Vergara, gets her husband Jay to hear a business pitch from her friend Guillermo. Jay berates […]

By Iconoculture | Posted in Consumer Trend, Health, Multicultural, Television, Transportation | Also tagged , , , , , , , , , , | Comments Off

Innovation calling: It’s OK to fail

March 23, 2011 – 8:39 pm

by Jana Branch WHAT’S HAPPENING In contrast to the success-only mantra of the last 20 years, the notion of failure as a natural — and necessary — part of innovation is showing up in education and business circles. Honda’s luscious documentary short film series includes “Failure: The Secret to Success” by director Derek Cianfrance. As […]

By Iconoculture | Posted in Consumer Trend, Culture, Work | Also tagged , , , , , , , , , | Comments Off
Follow

Get every new post delivered to your Inbox.

Join 110 other followers