Tag Archives: Iconoculture U.K.

Eulogy: The world’s first magazine to celebrate life and death

by Nick Chiarelli WHAT’S HAPPENING Fresh on the shelves of U.K. newsagents and supermarkets this month, Eulogy magazine promises something entirely new: a celebration of life and death. Editor Alfred Tong and Jim Thornton, one of the magazine’s founders, had previously found reasons to skirt the issue of death, but when circumstances brought the issue […]

Money can’t buy happiness, but controlling it can

by Lindsay Paterson WHAT’S HAPPENING We’ve always been told that happiness doesn’t come from a wad in the bank, and now it’s official. Feeling in control and understanding their financial reality is what it’s all about for consumers: 68% of those with high self-esteem understand and feel in control of their finances, and they’re not […]

Is Hotmail’s New Busy too busy?

by Lindsay Paterson WHAT’S HAPPENING Microsoft has been rolling out an experiential campaign to help the “new busy” manage their hectic schedules and create more time for (sometimes quirky) offscreen interests with a new, improved Hotmail service. Promotional events around London encouraged consumers to take up pursuits like Morris dancing, knitting, throat singing and extreme […]

Seniors are doin’ it for themselves

by Lindsay Paterson WHAT’S HAPPENING An album at 87? Done. Surf holiday at 65? Been there, done that. Seniors are grabbing life with both hands and refusing to give up on the activities that they enjoy. Christopher Lee (yes, that Mr. Lee) has recorded a heavy metal concept album — despite being in his mid-80s. […]

U.K. shoppers conquer the cringe factor and start haggling

by Lindsay Paterson WHAT’S HAPPENING Haggling is hitting the headlines in the U.K., as cash-strapped shoppers look for the best possible bang for their buck. Bargaining is not in their nature — in fact it’s intrinsically very un-British — but spending more than they need to sticks in the throat. Times are hard, and consumers […]

Something fishy’s afoot at Aqua Sheko spa

by Sophie Robehmed WHAT’S HAPPENING Aqua Sheko — London’s first ever fish therapy spa — is the quick-fix alternative to spa weekends, offering 30-minute exfoliation appointments where fish nibble on consumers’ feet and remove dead skin while they sup exotic tea. Feet are cleansed before being submerged in a tank where the Garra Rufa fish […]

Fab competition promises kids a cool time

by Rebecca de Vaux WHAT’S HAPPENING Fab ice lolly brand has a cool competition for kids: designing a den for their local community. The tools? Good old-fashioned paper and pen. Entrants are asked to use blank downloadable templates, or pull-out templates from magazines. The brand is asking children to think of their local community and […]

INTRODUCING ICONOCULTURE U.K.

by Kelly Stevens Iconoculture’s new U.K. Consumer Advisory Service, which you may soon come to know and love, now translates current consumer trends into strategic insights for U.K. marketing initiatives. Like most of the world, we’ve been glued to the World Cup in recent weeks. Catching our eye especially is a brick-by-brick LEGO fussball (“foosball” […]

Brilliant bottles at Butlins Bognor

by Lindsay Paterson WHAT’S HAPPENING Butlins has never been synonymous with fine dining, but a new up-market wine list offers consumers choice and quality at surprising prices. The “Fine but Fun” wine list offers holidaymakers a range of fine wines, including Chablis and Chateauneuf du Pape and even a Krug Grand Cru at serious (but […]

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