Tag Archives: Iconoculture

MEAT Podcast, Episode 19: Netflix news and serendipity

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss Netflix news and serendipity. For more information and to listen, click here.

BIG BOYS DO CRY

by Hans Eisenbeis You’d need to have been off the grid and under a rock last week to have missed the instant Internet fame of Reasons My Son Is Crying. The Tumblr was created by Rochester, New York, dad Greg Pembroke to post photos of his 21-month-old son Charlie whenever he was having a meltdown, […]

GAME OF STREAMS

by Robert van Alstyne Want an interesting case study in shifting media consumption habits? Look no further than HBO’s Game of Thrones. Although plenty of consumers are enjoying the show via premium cable subscription (4.4 million viewers tuned in to the third-season Easter Sunday premiere), it’s impossible to figure out how many millions more are […]

MEAT Podcast, Episode 18: SXSW 2013

by Mike Garrison, Andrew Hawn and Katie Elfering Media, Entertainment and Technology Strategists discuss SXSW 2013. For more information and to listen, click here.

Gen Xers split their time between Facebook and face-to-face networking

by Hans Eisenbeis WHAT’S HAPPENING Even though Millennials get tons of cred for being tech native — born into a world of computers, cellphones and Xboxes — Gen Xers grew into these technologies during the early days of the Internet and the web. So it shouldn’t come as a surprise that they embraced technology that […]

MEAT Podcast, Episode 17: Privacy issues, the Oscars and binge viewing

by Andrew Hawn and Mike Garrison Media, Entertainment and Technology Strategists discuss privacy issues, the Oscars and binge viewing. For more information and to listen, click here and see below for articles mentioned in the talk: Stop Binge-Watching TV Ben Affleck’s Oscar Speech Revealed A Truth About Marriage

IN THE MOMENT

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

BEHIND THE CURTAIN

by Nissa Hanna New York Fashion Week came to a close this past Thursday, as the last of the Fall 2013 collections slipped behind the stages and into long production processes, putting eager consumers on hold until the seasonally appropriate in-store versions arrive. Ordinary shoppers still aren’t able to attend the shows, but that doesn’t […]

SAFETY FIRST

by Sumaa Tekur The international outrage at the gang rape of a 23-year-old woman on a New Delhi bus in December has swelled into an unprecedented People Power movement for women’s safety. Consumers in India are taking charge of their own security with smartphone apps like Nirbhaya, Fight Back, Circle of 6, Life360 Family Locator, […]

THE REAL-TIME RED ZONE

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 5 of 5

by Hans Eisenbeis Since about the turn of the Millennium, the developed nations of the world noticed that outsourcing to places like China and India was having an interesting effect: It was creating tens of millions of jobs in those countries, raising the standard of living there, and helping convert traditional, rural economies into modern […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 4 of 5

by Nissa Hanna The end of the year presents a poignant opportunity to reflect on the dynamic and exciting changes in the retail landscape. In a continual state of evolution, every year looks different from the one before. Iconoculture’s retail team is immersed in tracking the changes in consumer mindsets and behaviors, helping clients to […]

China’s online malls hope shoppers pick up on package pickup option

by Si Chen WHAT’S HAPPENING Chinese consumers are enthusiastic about the ease of online shopping, but dealing with packages has not been so simple. Two large online malls are helping to solve that inconvenience problem by offering package pickups at — where else? — convenience stores. Tencent’s Buy QQ started an O2O (online to offline) […]

Eye chart inspires “visionary” package graphics

by Kate Connolly WHAT’S HAPPENING OJO Fortified Eye Care Nectar is a dietary supplement, but package graphics for the product line keep it from looking medicinal. To quickly convey the beverage’s eye-health benefits, graphics on the 8-oz. OJO bottles simulate an eye chart. Not surprisingly, the North American product was developed by an ophthalmologist. Fruit […]

Digital photo sharing goes analog in Polaroid Fotobar stores

by Cree McCree WHAT’S HAPPENING Before there were Instagrams, there were Polaroids: instant snapshots you could share with friends, no processing required. Now the company that invented analog photo sharing enters the Instagram age with Polaroid Fotobar stores, where consumers can turn their smartphone snaps into keepsakes. Beginning in February 2013, when the first Fotobar […]

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