Tag Archives: India

DRIVING FUEL ECONOMY

by Sumaa Tekur Car buyers around the world are revving up on the road to better fuel efficiency. Responding to this ever-increasing need for more mileage from less fuel, automakers are steering toward advanced technologies and research. A survey by KPMG found that in big emerging markets around the world, the motor industry is pumping […]

CLICKS IN THE BRICS

by Sumaa Tekur When Hollywood filmmaker Steven Spielberg visited India in the second week of March, he said that everywhere he turned, he saw people looking down at their phones or tablets (IndianExpress.com, 19 March 2013). The digital revolution in emerging countries has upped the ante for brands and marketers — much of the PC […]

CEB Iconoculture’s Big Ideas 2013 Series: Meet 5 of 5

by Hans Eisenbeis Since about the turn of the Millennium, the developed nations of the world noticed that outsourcing to places like China and India was having an interesting effect: It was creating tens of millions of jobs in those countries, raising the standard of living there, and helping convert traditional, rural economies into modern […]

A “BIG” ALERT

by Charlotte Beal The food trends that need to die. The home design trends we’re sick of. The top beauty picks of 2012. Media and future-casting companies are swirling with their picks for year-end content, but Iconoculture is different. Our Big Ideas 2013 series, rolling out now, dives deep into five influential market shifts that […]

ON A CLEAR PITCH

By Sumaa Tekur Drip. Drip. Enterprises around the world are turning their attention to the same cause: water sustainability. From the ground-up view, water-stressed communities across the globe are pressing the panic button. Two-thirds of global consumers are expected to face water shortages by 2025. Large-scale water issues are leading to unprecedented changes in the […]

Asian Americans speed past Latinos in US growth

by Amber Davis WHAT’S HAPPENING Asian immigrants account for the largest number of new arrivals to the States, helping Asian Americans surpass Latinos as the country’s fastest growing racial/ethnic group. According to a Pew Research Center report, about 36% of US immigrants arrived from Asian countries in 2010, compared to 31% from Latin America (PewSocialTrends.org, […]

FUELING OUTRAGE

by Sumaa Tekur There’s panic in the air, with changes in gas prices affecting middle-class consumer buying power everywhere. No matter where they are, consumers are tweaking family budgets to accommodate this additional expense. Crude oil prices have increased by an average 12% since January (BBC.co.uk, 23 March 2012). Although the US, Europe and Japan […]

From Delhi to Beijing, by Way of Miami

by Josh Kimball Every year, Iconoculture throws a marketing and consumer insights extravaganza called Iconosphere. This year’s conference takes place in Miami, but as always, its insights are global. The wide-ranging agenda is stuffed with sessions on topics ranging from the Five Key Mom Segments to the future of shopping to a discussion examining what […]

Now, a pickle for diabetics from the Nilon’s stable

by Kiran Manral WHAT’S HAPPENING A new pickle is being marketed specifically for diabetics. Bitter gourd (karela in the native Hindi lingo) is reputed to be good for diabetics because it helps to regulate blood sugar levels. Nilon’s, a processed-food company that specialises in pickles, has launched a bitter gourd pickle targeting people with the condition […]

THE ABC’S OF ENGLISH EDUCATION

by Sumaa Tekur English is in demand in India. Parents are increasingly enrolling their children in English-language schools. At last count, more than 20 million kids are studying in such schools across the country, with a 274% increase in enrollment since 2003, according to the National University of Education, Planning and Administration (TimesOfIndia.com, 2 March […]

Disease control: Postmen double up as social workers in Gorakhpur

by Aditi Krishnan WHAT’S HAPPENING The postman does not just deliver mail in Gorakhpur, Uttar Pradesh. He is going to be chatting up consumers on Japanese encephalitis. Prevention strategies will be his main topic of discussion. Senior doctors from District Hospital Medical College and WHO health officials have been roped in to instruct the mailmen. 80 […]

Tamil Nadu makes chess compulsory in schools

by Kiran Manral WHAT’S HAPPENING Tamil Nadu will be the second state in India to make chess a compulsory subject for all government and aided schools. Gujarat was the first state in India to require that students learn chess. This is a bid to improve the cognitive skills of the students, especially those from “educationally backward” districts (Times […]

New high for women in uniform with first all-women skydiving team

by Rachna Bisht WHAT’S HAPPENING These are the wonder women of new generation India — a team of six girls in uniform who jumped out of an AN-32 aircraft at the Hindon Air Base, Delhi, on 6 October, 2011. The first all-women skydiving team of the Indian Air Force made its official debut at the annual […]

WE HAVE BECOME FAT

by Becky Sun In Tanzania, a common greeting for someone you haven’t seen in a while is “Umenenepa!,” which translates to “You have become fat!” While Westerners are horrified by this “compliment,” being plump carries all sorts of positive connotations in a region that’s food insecure and prone to disease, and where most jobs involve […]

India’s middle class wants a Ready, Set, Go! democracy

by Sumaa Tekur When 74-year-old Indian social activist Kisan Baburao “Anna” Hazare broke his 13-day fast on Sunday, there were cheers of victory across the country. The people were celebrating not only Anna’s success, but the power of collective will. Anna led an anti-corruption movement demanding that Parliament pass the Jan Lokpal Bill (citizens’ ombudsman […]

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