Tag Archives: India

Food minister launches campaign against food wastage at big weddings

August 9, 2011 – 3:21 pm

by Anindita Sengupta WHAT’S HAPPENING Overflowing wedding buffets have raised the ire of Food Minister KV Thomas. A committee established by him will organise a public awareness campaign about food wastage, through the media and outreach to schools and social organisations. If the campaign does not work, the committee may consider imposing a rule on […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, India, Money/Spending | Also tagged , , , , , , , | Comments Off

Mountain Cleaners take on Himalayan cleanup operation

August 2, 2011 – 11:35 am

by Aditi Krishnan WHAT’S HAPPENING After a successful cleanup effort in 2010, Mountain Cleaners, a group of volunteers from around the world, including many from India, is taking on the task of keeping the mountains in the Chamba area in Himachal Pradesh pristine and garbage-free. Mountain Cleaners is preparing to clear the trash in time […]

By Iconoculture | Posted in Consumer Trend, India, Sustainability, Travel | Also tagged , , , , , , , | Comments Off

Website makes range of products available for sampling

July 19, 2011 – 3:27 pm

by Guarav De WHAT’S HAPPENING “Tryvertising,” or, more simply, product sampling, has been around for ages in the marketing world. But the technique takes a digital step forward with SampleAndTry.com, a website that enables registered users to sample products from different categories (Afaqs.com, June 28, 2011). The website will reach out to consumers in 2,500 […]

By Iconoculture | Posted in Consumer Trend, India, Retail | Also tagged , , , , , , , , | Comments Off

Invading living rooms: Mythology to rule primetime yet again

July 13, 2011 – 9:28 am

by Aditi Krishnan WHAT’S HAPPENING TV producers are set to satiate Indian viewers’ voracious appetite for mythology. Serialized versions of epics like Ramayana and Mahabharata captivated India’s imagination in the 1980s. Their reruns are popular to this day, prompting producers to capitalize anew on viewers’ love for glitzy costume period dramas. To keep viewers hooked […]

By Iconoculture | Posted in Consumer Trend, India, Television | Also tagged , , , , , , , , , | Comments Off

ICONOSPHERE 2011: THE INSIGHTS!

April 20, 2011 – 4:45 am

by Josh Kimball Each year, Iconoculture throws a bash where we bring our strategists and clients together to talk about important ideas moving the culture. For Iconosphere 2011 in Miami, we had 18 consumer-insights sessions and two main-stage speakers, author Steven Berlin Johnson and designer Emily Pilloton. Here’s a tiny taste of the concepts the […]

By Iconoculture | Posted in Consumers, Culture, Global, India, Media, Money/Spending, Packaging, Retail, U.K. | Also tagged , , , , , , , , , , , , , , | Comments Off

Couchsurfing lets thrifty Indians see the world

April 15, 2011 – 11:25 am

by Anindita Sengupta WHAT’S HAPPENING Indians are opening their homes to strangers from around the world. These “couchsurfers” stay as nonpaying guests, experience local culture and have an insider show them around. In turn, the Indian hosts also get to couchsurf to other foreign destinations. Websites like CouchSurfers.org, Servas.org and GlobalFreeloaders.com list 34,287 (and growing) […]

By Iconoculture | Posted in Consumer Trend, Home, India, Media | Also tagged , , , , , , , | Comments Off

Any Time Milk: Pune to get milk-dispensing machines

April 5, 2011 – 3:44 pm

by Rohini Haldea WHAT’S HAPPENING Coming soon in Pune: ATMs with a difference — instead of money, they will dispense milk. Brainchild of Katraj Dairy, these ATMs (Any Time Milk machines) will serve milk and milk products 24 hours a day, at a price slightly lower than the market rate (NDTV.com, 21 March 2011). The […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, India | Also tagged , , , , , , , | Comments Off

The rise of the lipsticked men

March 29, 2011 – 1:20 pm

by Kiran Manral WHAT’S HAPPENING Appearance-conscience urban Indian men are not hesitating to add a dash of colour to enhance their looks. A slight slick of lip balm or a smidgeon of concealor is not inappropriate… as long as they think they aren’t overdoing it to get into drag queen territory. Not content with getting their […]

By Iconoculture | Posted in Consumer Trend, Health/Beauty, India | Also tagged , , , , , , , , , | Comments Off

ART ATTACK ON THE STREETS OF BANGALORE

February 10, 2011 – 8:42 am

by Sumaa Tekur There were no Monets or Da Vincis at this art show. One didn’t expect to find them, either. But India’s annual street art festival in Bangalore, having just completed its eighth edition, did the business equivalent of $328,000. That’s a fraction of what an actual Monet would fetch, but visitors bought canvas […]

By Iconoculture | Posted in Consumers, Culture | Also tagged , , , , , , , , , | Comments Off

HONK IF YOU’RE SITTING IN TRAFFIC

October 5, 2010 – 11:08 am

by Josh Kimball On the highways here in Delhi, the past and future share a lane. Creeping one way are shiny PR campaigns meant to thwart the raucous honking that accompanies any congregation of more than a couple of cars. Headed the other direction? The very audible, commonly agreed upon rules of the road, signified […]

By Iconoculture | Posted in Consumers, Culture, Transportation, Travel | Also tagged , , , , , , , , , | Comments Off
Follow

Get every new post delivered to your Inbox.

Join 96 other followers