Tag Archives: Kate Connolly

Eye chart inspires “visionary” package graphics

January 30, 2013 – 6:48 am

by Kate Connolly WHAT’S HAPPENING OJO Fortified Eye Care Nectar is a dietary supplement, but package graphics for the product line keep it from looking medicinal. To quickly convey the beverage’s eye-health benefits, graphics on the 8-oz. OJO bottles simulate an eye chart. Not surprisingly, the North American product was developed by an ophthalmologist. Fruit […]

By Iconoculture | Posted in Health, Consumer Trend, Packaging | Also tagged , , , , , , , , | Comments Off

Consumers trade recyclables for food in Mexico City

November 13, 2012 – 1:42 pm

by Kate Connolly WHAT’S HAPPENING Mexico City is changing its residents’ recycling behavior by offering incentives in the form of healthy, locally grown food. Here’s how it works: Consumers gather up their recyclable plastic, aluminum, glass, paper and cardboard and take them to the monthly Mercado de Trueque, or Barter Market, in Chapultepec Park. In […]

By Iconoculture | Posted in Food/Beverage, Consumer Trend, Green, Packaging, Global | Also tagged , , , , , , , , | Comments Off

Bread & Boxers puts underwear in baguette bags

May 1, 2012 – 2:00 pm

by Kate Connolly WHAT’S HAPPENING Bread & Boxers AB, of Sweden, sells underwear that’s fun to wear and fun to buy. The company’s packaging is a paper bag similar to those used to package baguettes. The white paper bags have a transparent, lengthwise window to display the product. After the underwear is packed in the […]

By Iconoculture | Posted in Consumer Trend, Fashion, Food/Beverage, Global | Also tagged , , , , , , , | Comments Off

QR codes on cigarette packs reveal smoke-friendly locations

August 23, 2011 – 12:34 pm

by Kate Connolly WHAT’S HAPPENING For all the smokers who’ve ever wanted to know the closest public location where they can light up without breaking any rules or laws, a cigarette package now provides the answer. A new package design for Ronhill Unlimited cigarettes incorporates a quick-response (QR) code into graphics on the back of […]

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QR grocery store offers a glimpse of retailing’s future

July 26, 2011 – 12:44 pm

by Kate Connolly WHAT’S HAPPENING Home plus, a Korean retail chain owned by Tesco, broke ground in mobile marketing using a promotional campaign that created a virtual grocery store in a South Korean subway station. Aiming to boost online sales, Home plus fitted the “store” with graphics that duplicated the looks of product-packed grocery store […]

By Iconoculture | Posted in Consumer Trend, Global, Grocery | Also tagged , , , , , , , , | Comments Off
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