Tag Archives: Latino

Blend into U.S. society or keep cultural identity? Latinos want both, says poll

September 7, 2010 – 5:46 am

by Rocio Zamora Arzola WHAT’S HAPPENING Latinos are eager to blend into American society, but they also work hard to keep their cultural identity — a paradox that reflects the complex beliefs of the nation’s fastest-growing minority, according to a poll of Latino households conducted by the National Opinion Research Center at the University of […]

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Ford takes info campaign route to attract Latino car buyers

July 22, 2010 – 5:21 pm

by Abelardo de la Peña Jr. WHAT’S HAPPENING U.S. vehicle sales are slowly recovering; during May 2010, 1.1 million cars and light trucks were sold, 19.1% higher than May 2009 (DetNews.com 6.28.10). To help get more cars into the hands of Hispanic-dominant Latinos, Ford is teaming up with SABEResPODER (Knowledge Is Power), an online educational […]

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Handcrafted goods from all Latin America under one (online) roof

June 2, 2010 – 6:03 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Home decor in a Latino style can be an adventure or an exercise in frustration, especially if the homeowner wants to showcase the diversity of all Latin America rather than just one country or region. Ulalas.com is an online store bringing handcrafted products from different Latino nations […]

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Learning and earning a degree in two languages

April 26, 2010 – 8:51 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING We want a college degree and we want it ahora (now)! AHORA, an accelerated bilingual degree program developed in Puerto Rico, is attracting thousands of adult students in Florida. Developed by the island’s Sistema Universitario Ana G. Méndez, AHORA is partnered in the U.S. with Denver-based Regis […]

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Project Youth Green: Familias that garden together grow together

April 12, 2010 – 6:38 am

by Rocio Zamora Arzola WHAT’S HAPPENING The social and cultural disconnect between U.S.-born Latino youth and their immigrant parents gets a greening via a community garden project in Pacoima, an L.A. suburb. Project Youth Green was launched in 2008 by Youth Speak Collective. Two acres of a four-acre plot are for youth to learn gardening […]

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Greening the food desert: Website brings hope and produce to South Los Angeles

January 5, 2010 – 6:27 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING MarketMakeovers.org, a Los Angeles-based website, is transforming food deserts by motivating teens (Epicurious.com 12.4.09). The site focuses on South Los Angeles, a neighborhood where fast food restaurants and convenience stores are king. Supermarkets, farmers’ markets and fresh produce are almost impossible to find. The folks behind Market […]

By Iconoculture | Posted in Food/Beverage, Latino | Also tagged , , , , , , , , | Comments Off

Day laborers manage unemployment with class

July 27, 2009 – 6:00 am

by Lisa Parks WHAT’S HAPPENING The rising rate of unemployment is forcing many workers to acquire additional education to get work. Latino and African American day laborers are no exception. Non-profit CASA de Maryland is stepping in to help. Many of the workers previously toiled in construction, which has a nationwide unemployment rate of 19.2% […]

By Iconoculture | Posted in Consumer Trend, Economy, Latino, Multicultural, Work | Also tagged , , , , , , | Comments Off

Harley-Davidson revs it up online for Latino riders

May 25, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING What’s a Harlista? A Harley-Davidson-riding Latino who’s proud of being both. The motorcycle company is celebrating the dedication of its Latino riders by launching a section on its website telling true stories of Harlistas. The interactive, English-language section features photos and personal accounts of Latino Harley riders. […]

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A Texas city gets strict, becomes divided on undocumented immigration

May 4, 2009 – 6:00 am

by Anna Otieno WHAT’S HAPPENING Like many communities, Irving, TX, has seen an increase in undocumented immigrants. A local law passed in 2007, allowing police to conduct immigration checks on everyone they arrest, is dividing the community, pitting Latinos and retail businesses on one side, advocates of strict immigration enforcement on the other, and the […]

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Cuban Americans: Reuniting and it feels so good

April 6, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Cuban mamás are most likely applauding a $410 billion spending bill signed into law March 2009 that promises to grant their sons and daughters more leeway when traveling to Cuba. The bill allows native sons and daughters annual visits, removes limits on how long they can stay in Cuba, […]

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South Floridians keeping quinceañera costs down

March 30, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Latina teens take heart: Despite the teetering economy, the quinceañera must go on, as parents find ways to cut costs for the coming of age celebration. In South Florida, where quinces average $5,000-10,000, parents are reducing the number of girls and boys in the quinceañera court, doing […]

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EXPONENTIAL EATING IN EL PASO

March 24, 2009 – 3:08 pm

by Abelardo de la Peña Jr. After years of visiting my son and his family in El Paso, TX, I’ve come away with one conclusion: There’s some Texas-size people ’round those parts. I’ve seen a rotund family barely squeezing into a Ford F-350 after a movie matinee; a group of businessmen bursting out of their […]

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Majority rules: More Latinos prefer their media in English

March 2, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Spanish spoken, but English (media) preferred. While 52% of Latinos living in the U.S. may prefer to speak en español, the majority are more comfortable digesting media — television, radio and the Internet — in English, according to a recent Ipsos Omnibus study (MarketingVox.com 2.6.09). More than half of […]

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Giving it up for Lent

February 25, 2009 – 11:32 am

by Abelardo de la Peña Jr. I didn’t consider myself an extremely active social networker. That is, until I took an online survey asking about they types of services I used on a regular basis. Facebook, check. Twitter, check. Flickr, check. YouTube, check (that’s where I upload videos of/or/about my grandkids). And on and on. […]

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Babies, repeat after me: ¡Hola!

October 29, 2008 – 6:33 am

by Derek Reveron WHAT’S HAPPENING A Spanish-language immersion program in the Washington, D.C. area is teaching Spanish to children as young as one year old. ¡Hola Baby! (Hello Baby) is attracting about 75 young children and their parents to each session at Mount Olivet Methodist Church in Arlington, VA (WashingtonPost.com 10.5.08). Instructor and founder María […]

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