Tag Archives: Latinos

To Mexicans, Palmolive is a hair care brand, too

July 26, 2010 – 5:42 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Palmolive is for dishes, right? Yes, but it’s also a favorite for hair in Mexico. Palmolive Caprice shampoos and conditioners are being stocked on Wal-Mart shelves in stores serving predominantly Latino populations. Colgate-Palmolive is banking on identifying products that Latinos miss from their home countries and importing […]

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Latinos and coupons: Going beyond clipping

June 15, 2010 – 6:10 am

by Rocio Zamora Arzola WHAT’S HAPPENING 6 out of 10 Latino households use coupons, so it’s no surprise that retailers and brands are pushing the cost-savings envelope in new ways (RelevantInsights.com 1.27.10). San Francisco’s Regalito Rosticeria, a small Mexican restaurant, uses Groop Swoop’s online coupons. Each of the restaurant’s four promotions has yielded about 50 […]

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U.S. Latinas bearing recession’s brunt with lower pay, more fiscal responsibility

March 9, 2010 – 6:09 am

by Rocio Zamora Arzola WHAT’S HAPPENING U.S. Latinos are being hit hard by the recession. Hit harder: U.S. Latinas. For one, they’re making less in comparison to all U.S. men: In 2007, Latinas earned just 62 cents for every dollar men earned (TrinityTripod.com 2.16.10). And in Latino households, they’re responsible for more than half — […]

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Maya & Miguel encouraging kids to eat healthy, get active

March 1, 2010 – 6:27 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Childhood obesity is a big problem with Latino kids: 22.1% of Mexican American boys, for example, are obese, compared to 18.5% of black boys and 17.3% of white boys (CDC.gov 10.20.09). Enter popular PBS KIDS GO animated characters Maya & Miguel, encouraging children to eat healthy and […]

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Pulling out the card: Latinos using credit for necessities

February 8, 2010 – 5:59 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Another recession situation: Latinos are pulling out the credit cards more often for everyday necessities, but also worrying about not being able to pay down the debt, according to a National Council of La Raza report (ChicanoNews.net 1.19.10). The report, based on findings from focus groups conducted […]

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After Katrina, an organization bridges Latino struggles and success

January 26, 2010 – 7:14 am

Abelardo de la Peña Jr. WHAT’S HAPPENING Before 2005’s Hurricane Katrina, New Orleans’ Latino population hovered around 3%; it’s now around 4.5%, according to a 2008 census survey (CNN.com 8.19.09). The nonprofit Puentes (Bridges) New Orleans, founded in 2007, helps established and newly arrived Latino residents in the rebuilding city, bringing visibility to their struggles […]

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Best of 2009: Solar power gives gang members a second chance

January 11, 2010 – 6:22 am

by Rocio Zamora Arzola WHAT’S HAPPENING Homeboy Industries, an L.A.-based non-profit dedicated to helping reformed gang members turn their lives around, is training its clients for employment in green technology. Pairing up with the East Los Angeles Skills Center, Homeboy is funding the instruction in design, construction and installation of solar panels. Homeboy pays the […]

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Survey says: Latinos are stressed out and can’t sleep

December 7, 2009 – 4:41 pm

by Rocio Zamora Arzola WHAT’S HAPPENING Latinos are experiencing higher levels of stress compared to other ethnicities, with money — or the lack thereof — being the number one cause of their anxiety, according to the American Psychological Association’s 2009 “Stress in America” survey (HispanicBusiness.com 11.3.09). 50% of Latino adults reported that stress has increased in […]

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Fighting for an education: More Latinos joining the U.S. Army for school benefits

November 23, 2009 – 11:26 am

by Rocio Zamora Arzola WHAT’S HAPPENING As Latinos fight to keep their head above water in the lagging economy, more are joining the U.S. Army. Although enlistment bonuses and military pay are welcome, the lure of a higher education has proven to be a strong incentive. A study by the RAND Corporation found that Latino […]

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Immigration is a growing theme in pop culture, from lucha libre to porn

June 1, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING Lucha libre, science fiction and pornography: The theme of immigration is resonating in ever-more diverse expressions of popular culture. Lucha libre’s touring AAA/USA league features La Legíon Extranjera (Foreign Legion), whose members are gringos who openly disparage Latino spectators. At every bout, Mexican heroes try to defeat […]

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Undocumented immigrants are still on the move

May 11, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING The realities of undocumented immigrants include crackdowns, support and the hope for reform. But what were primarily issues in states like California, Texas, Florida and New York have gone nationwide as undocumented immigrants continue to become more geographically dispersed. According to a Pew Hispanic Center study, although […]

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Latino bloggers in L.A. rest the keys to meet offline

March 9, 2009 – 6:00 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING L.A.-based Latino bloggers are getting out from behind the computer in favor of face-time at monthly group meetings. Loosely known as Los Blogueros, since mid-2008 they’ve gathered at various locales in the city’s downtown and east side. A typical meeting: Introductions all around — new bloggers show […]

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Mayan 2012: Signaling the dawn of a new era?

February 23, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING The Mayan Long Count calendar’s end date, December 21, 2012, is creating quite a stir among New Age enthusiasts, conscious Latinos and the community-at-large. The basic idea: 2012 marks the conclusion of a 5,126-year cycle, and with it the end of the world as we know it. Theories about […]

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Need for speed fuels illegal street racing in Central Florida

February 16, 2009 – 6:21 am

by Abelardo de la Peña Jr. WHAT’S HAPPENING When a gamer crashes in a street racing video, a slow-motion instant replay usually follows. When illegal street racers crash, it often brings death, injury or arrest. Young Latinos in Central Florida are increasingly participating in street racing and suffering the consequences. According to interviews with Florida […]

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Best of 2008: It’s the economy, estúpido

December 31, 2008 – 9:51 pm

by Abelardo de la Peña Jr. WHAT’S HAPPENING The faltering U.S. financial picture is of great interest to Latinos in the 2008 presidential season. In Phoenix, immigration, crime and education are motivating Latino voters. House minority whip Steve Gallardo, however, sees Latinos primarily voting for who is best prepared to deal with the economy (AZCentral.com […]

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