Tag Archives: Levi’s

Ahead of the curve: Levi’s offers jeans by shape, not size

September 2, 2010 – 8:38 am

by Tory Davis WHAT’S HAPPENING One size has never fit all. Levi’s has redesigned the way it sizes jeans: Curve ID is a global women’s denim line made to fit a woman’s shape and proportions, not a size number (WWD.com 8.9.10). The new approach acknowledges that women who wear the same size often have radically […]

By Iconoculture | Posted in Consumer Trend, Fashion | Also tagged , , , , , , , , , | Comments Off

Five U.S. Latinos Go Forth in a Levi’s-branded adventure

August 9, 2010 – 5:40 am

by Abelardo de la Pena Jr. WHAT’S HAPPENING In 2009, Levi’s challenged consumers to “Go Forth” in a campaign embracing the brand’s pioneering spirit. In 2010, five young U.S. Latinos are heeding the call, traveling along the Pan-American Highway to learn about their heritage, engage in community projects and record their adventures for viewing on […]

By Iconoculture | Posted in Consumer Trend, Fashion, Latino, Television | Also tagged , , , , , , , | Comments Off
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