Tag Archives: Lindsay Paterson

French girls window-shop for men

by Lindsay Paterson WHAT’S HAPPENING French dating site Adopte un Mec (Adopt a Guy) is opening pop-up shops around France and flaunting its product range (i.e. available men), in the shop windows (LeParisien.fr, 15 September 2012). Men who are registered with the site are displayed as though they were life-size dolls, in giant plastic boxes […]

Detoxing made easy through delivery in France

by Lindsay Paterson WHAT’S HAPPENING French company Detox Delight delivers fresh juices, soups and balanced meals to anyone in need of a detox but lacking the time and energy to shop and cook properly (LeFigaro.fr, 11 July 2012). Subscribers can chose from juice-only packs, juice-and-soup selections, or a combination including some meals, and can sign […]

French salon offers all-you-can-primp beauty passport

by Lindsay Paterson WHAT’S HAPPENING The Ethnicia chain of beauty salons in France is the first to offer a “beauty passport”, allowing members unlimited access to services tailored to their specific needs (SortirAParis.com, 27 May 2012). Users sign up for the passport that best suits their needs, ranging from €79 per month for unlimited hairdos, […]

Allergy sufferers get star treament at this Lyon restaurant

by Lindsay Paterson WHAT’S HAPPENING The city of Lyon, often touted as the gastronomic capital of France, plays host to the country’s first restaurant aimed at allergy sufferers (LeParisien.fr, 29 April 2012). The owner says that allergy sufferers are often stigmatised and can’t readily eat out with friends and families in France’s mainstream restaurants, for […]

A people-powered new bike design in Bordeaux

by Lindsay Paterson WHAT’S HAPPENING Over 300 citizens of the French city of Bordeaux brought their design might to bear on the creation of a new rental bike for the city (Gizmag.com, 14 February 2012). Consumers asked for a number of new features to make the bikes as practical and user-friendly as possible. Their design […]

Burgers go dark in France

by Lindsay Paterson WHAT’S HAPPENING Burger chain Quick — McDonald’s biggest competitor in France — has launched a set of three original burgers to mark the launch of Star Wars in 3D in France and Belgium (BusinessInsider.com, 6 January 2012). The most innovative is the Dark Vador, which is served in a black bun coloured […]

Flying the flag for tap water in France

by Lindsay Paterson WHAT’S HAPPENING French water company Suez has created a touring Bar à Eau which refreshes and educates in equal measure (VeilleBrandContent.fr, 12 September 2011). The bar is installed at festivals and other events and provides people with refillable water bottles (and the opportunity to refill them). It also hosts blind tastings of […]

Haircuts on the run save time and money for French consumers

by Lindsay Paterson WHAT’S HAPPENING Beauty Bubbles are springing up all over France, offering consumers a cheap, quick and “eco-friendly” haircut or manicure on the go (e-marketing.fr, 30 August 2011). The bubbles offer €10 haircuts for both men and women in 10 minutes. The cuts are performed on dry hair, saving water and electricity — […]

Parisian commuting gets technologically smarter

by Lindsay Paterson WHAT’S HAPPENING The Paris travel authorities are making metro and bus travel even simpler for commuters by putting travel passes on smartphones (LaTribune.fr, 6 July 2011). Currently, commuters swipe their ‘Navigo’ cards to pay for their journey, but they’ll soon be able to swipe their smartphones over special readers instead, giving them […]

Pleasure spurs food innovation in Europe

by Lindsay Paterson WHAT’S HAPPENING Research from the Confederation of Food and Drink Industries shows that pleasure is the main motivator driving food and drink innovation in Europe (FoodNavigator.com, 3 June 2011). Much of the innovation in relation to pleasure is around “the search for greater sophistication and new flavours”. Health continues to be a […]

French train company brings childcare and other services to the station

by Lindsay Paterson WHAT’S HAPPENING The French train company SNCF is opening crèches in a number of stations around France so that busy parents can drop off their offspring for the day before hopping on the train for the daily commute (Lexpress.fr, 15 April 2011). A test crèche opened in Roanne, near Lyon, in August […]

Adopting for the environment in France

by Lindsay Paterson WHAT’S HAPPENING French shampoo brand Dop is inviting consumers to adopt a piece of rubbish from a French beach as part of a publicity campaign for its new organic range of shampoos (MinuteBuzz.fr, 9 April 2011). Potential adopters visit the Dop site, where they’re invited to select a piece of rubbish on […]

The last round’s getting later at the Royal Mail

by Lindsay Paterson WHAT’S HAPPENING Missing a delivery could soon be a thing of the past — starting with online shoppers at House of Fraser and L’Occitane who live in the southeast of England (BBCNews.co.uk, 1 November 2010). The Royal Mail is trialling deliveries between 6 p.m. and 10 p.m. for six months in response […]

Knitting grannies go high fashion

by Lindsay Patersen WHAT’S HAPPENING Ex-model Lily Cole has harnessed the power of knitting grannies to produce high-fashion knitwear — from the fleece of rare sheep saved from the slaughterhouse (ThisIsLondon.co.uk, 12 October 2010). Her company, the North Circular, taps the talent of real grans to produce rather pricey sweaters (£350), hats (£60) and scarves […]

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