Tag Archives: Lisa Pierce

A THOUSAND WORDS

October 13, 2010 – 7:56 am

by Lisa Pierce An Iconoculture colleague recently tapped me for a project about the use of different languages on packages. That got me thinking about the universal language of pictures and why they’re such a powerful tool for package designers today. First, the U.S. is still a melting pot of races and ethnicities. Immigrants continue […]

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Save money, light better

August 27, 2010 – 6:35 am

by Lisa Pierce WHAT’S HAPPENING Can reading a light bulb label help consumers save money? Yes, if it helps them pick the best bulb for the job. So says the Federal Trade Commission. They’ve passed new labeling regs that will make it easier for bulb buyers to compare the different types on the market today: […]

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OLD-WORLD PACKAGING

August 10, 2010 – 11:55 am

by Lisa Pierce This year for summer vacation, my best friend, Flora, is exploring her roots. With dad and son in tow, she traveled to the picturesque mountain town of Alessandria del Carretto in southern Italy — her father’s birthplace. Not much has changed since the town was established, sometime in the 1600s. They’re staying […]

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GOOD MOOD RISING

June 16, 2010 – 1:06 pm

by Lisa Pierce While the Great Recession retreats at a funeral’s pace (let’s bury it already!), we’re seeing signs of happiness all around us as leading companies try to brighten consumers’ lives. Kraft Foods created a smiley logo for their new Hello Jell-O campaign and is putting it on special-edition boxes of the jiggly treat. […]

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AND THE WINNER IS…

April 20, 2010 – 12:15 pm

by Lisa Pierce Don’t roll up that red carpet just yet. Award season isn’t quite over. In a few short weeks, the AmeriStars step into the spotlight. The who what? The AmeriStar competition is billed as the Oscars of the packaging industry by the Institute of Packaging Professionals, the nonprofit org that sponsors the contest. […]

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PORTION PATROL

February 23, 2010 – 4:25 pm

by Lisa Pierce WHAT’S HAPPENING At a time when pennywise consumers have learned (reluctantly?) to stomach cutbacks in consumption, PepsiCo hopes to convince them to be pound smart. The global soda marketer is upsizing bottles of their low-sugar brands in the U.K. to “encourage” healthier drinking habits and help oversized Brits downsize their girth (FoodProductionDaily.com […]

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PLAY WITH THE BOX

January 12, 2010 – 1:30 pm

by Lisa Pierce This Christmas, I was a grandma on a mission, determined to get the best price on those gifts that would make my little goobers squeal with delight. After some intense Internet shopping (thank you, CouponCabin.com) and a couple trips to the stores (including an early stint on Black Friday, something I vowed […]

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PERVASIVE, PERSUASIVE PACKAGING

October 27, 2009 – 4:34 pm

by Lisa Pierce Take a second and think about some of the products you’ve used today. Probably coffee or soda. And toothpaste and shampoo. Maybe cereal or soup, and hand sanitizer. Just like you, other consumers interact with products like these every day — and they do it first through packaging. More and more, shoppers […]

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