Tag Archives: Los Angeles

Importing enlightenment: American Buddhism blends East and West

by Anayat Durrani WHAT’S HAPPENING American Buddhism is on the rise, due to an influx of Asian immigrants and Westerners converting to the faith. The result is an East/West, pan-Asian blend of  Buddhism refracted through an American lens of diversity (VOANews.com, 7 July 2011). At the Hsi Lai Temple in Los Angeles, predominantly Chinese American […]

THE NEXT ROAD FOR FOOD TRUCKS

by Charlotte Beal Here in Los Angeles, new-school food trucks are so ubiquitous that people are starting to declare them tired. But judging “in” or “out” status shouldn’t really be the point. Rather, business owners and marketers should be figuring out how to better understand what consumers are after. Just last month, I witnessed the […]

Baby burp on your shoulder: Target gets it

by Sarah Barker WHAT’S HAPPENING Goodbye, pristine mom calmly cuddling blue-eyed baby; hello, real world. Target’s new baby ads, dubbed Big Baby Billboard, focus on the chaos and absurdity of parenting (AdAge.com, 29 December 2010). Responding to parent research, Target moved from idealism to realism in their advertising, focusing on the baby rather than the […]

HISTORY REPEATING

by Abelardo de la Pena Jr. In 1932 the city of Los Angeles hired David Alfaro Siqueiros, a Mexican artist who influenced such greats as Jackson Pollock, to design a bucolic scene on a wall overlooking Olvera Street, an alleyway converted to resemble a tourist-friendly Mexican village. Working at night with donated equipment and supplies, […]

BEING THERE

by Josh Kimball On Sunday, we landed at LAX for Iconoculture’s annual client event. Immediately upon arriving in the city, one can sense a distinctive rhythm. It’s not something quantifiable, and it’s only partially describable. Los Angeles’ tempo is its own; for me, it’s a comforting burble. The air tastes like exhaust and jasmine. And […]

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