Tag Archives: Media interaction

For the right content, Millennials will pay to play

by Cree McCree WHAT’S HAPPENING They grew up with YouTube and Hulu. But Millennials aren’t just a bunch of freeloaders. Advertising Age looks at the media habits of “The On-Demand Generation” in a 2010 report. The most wired demo ever spends nearly eight hours a day interacting with media — up almost an hour from […]

Follow

Get every new post delivered to your Inbox.

Join 96 other followers