Tag Archives: Mexico

CLICKS IN THE BRICS

March 27, 2013 – 6:38 am

by Sumaa Tekur When Hollywood filmmaker Steven Spielberg visited India in the second week of March, he said that everywhere he turned, he saw people looking down at their phones or tablets (IndianExpress.com, 19 March 2013). The digital revolution in emerging countries has upped the ante for brands and marketers — much of the PC […]

By Iconoculture | Posted in Consumer Trend, India, Technology | Also tagged , , , , , , , , , , , , , , | Comments Off

Experience marketing gives Mexicans the chance to see, hear, touch

September 25, 2012 – 2:17 pm

by Elizabeth Helsley WHAT’S HAPPENING Experience-based marketing, which allows consumers to interact by touching, feeling, hearing and sharing, is increasingly gaining popularity in Mexico. A number of brands are toying with this relatively new concept and giving consumers a wider experience of the product. Hasbro, for example, employed experience marketing techniques during Mexico’s previous holiday season […]

By Iconoculture | Posted in Consumer Trend | Also tagged , , , , , | Comments Off

Mexican voters show ink-stained finger to get election-day goodies

July 24, 2012 – 12:54 pm

by Gabriela Boylan WHAT’S HAPPENING To encourage Mexicans to vote in the July 2012 presidential election, retailers participated in a campaign that offered freebies and discounts for people returning from the ballot box. The National Chambers of Commerce (Concanaco) came up with ¡Dedo Manchado, Descuento Asegurado! (Stained Finger, Assured Discount!), whereby people who had voted […]

By Iconoculture | Posted in Consumer Trend, Culture, Retail | Also tagged , , , , , , , , , , | Comments Off

Mexicans can add prepaid divorce card to the grocery list

June 12, 2012 – 2:06 pm

by Monica Kvamme WHAT’S HAPPENING Mexicans can now pick up a divorce … right next to their milk and bread. A group of lawyers in Mexico City has created a prepaid card available in the grocery aisle that puts buyers on the road to singlehood. Named the Libera Divorce Pass, the card is meant to […]

By Iconoculture | Posted in Consumer Trend, Global, Grocery | Also tagged , , , , , , | Comments Off

Bookstore wants to boost Mexico’s literacy via billboard story

September 6, 2011 – 1:57 pm

by Elizabeth Helsley WHAT’S HAPPENING Librerias Gandhi, one of Mexico’s leading book retailers, has taken guerilla marketing to a new level with its Metrolibro campaign. The campaign consists of 13 billboards set up along Mexico City metro’s yellow line — one for each station. Each billboard contains passages from Franz Kafka’s “El Puente” (The Bridge). […]

By Iconoculture | Posted in Consumer Trend, Education, Global | Also tagged , , , , , , , , , , , , | Comments Off

Latino farmers a growing force in Florida

March 29, 2011 – 1:52 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING Latinos claim the highest rate of new farmers in the nation, and their ranks are growing in Florida in particular. They’re contributing to local economies and introducing new fruits and vegetables to market. Florida has more than 3,100 farms and agriculture-related business where Latinos are the principal […]

By Iconoculture | Posted in Consumer Trend, Latino | Also tagged , , , , , , , , , | Comments Off
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