Tag Archives: Microsoft

The xx offers the album leak as work of art

October 22, 2012 – 9:15 am

by Robert van Alstyne WHAT’S HAPPENING Blogger-loved Brit band the xx cleverly parlayed its high online profile into an elegantly executed digital marketing campaign for sophomore album Coexist. Rather than go the traditional route and share a full stream of the album with the usual big media suspects like NPR, the xx gave the details […]

By Iconoculture | Posted in Consumer Trend, Media, Music, Social Media | Also tagged , , , , , , | Comments Off

GAMES WITHOUT BORDERS

June 12, 2012 – 2:00 pm

by Robert van Alstyne WHAT’S HAPPENING Eighteen years after inception, the annual Electronic Entertainment Expo remains a prime spot to take the digital pulse of the videogame and media industries. This year’s installment of the massive, three-day trade fair has, as usual, featured plenty of compelling game titles, but evolutions in hardware are the real […]

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NUads make Xbox commercials handier

August 17, 2011 – 10:24 am

by Robert van Alstyne WHAT’S HAPPENING The next generation of advertising promises to be highly interactive, if Microsoft has any say in the matter. The company’s forthcoming NUads for the Xbox 360 leverage the motion-and-sound-sensing power of the Kinect accessory. Short for natural-user interface ads, NUads can be directly engaged with via a series of […]

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Social networks dress for work

April 20, 2011 – 4:56 am

by Jana Branch WHAT’S HAPPENING If you can’t beat ‘em, join ‘em. Instead of seeing social networks as a drain, smart companies are harnessing business-specific networks for more productivity and a faster path to innovative collaborations. Call it the new era of “social business.” Salesforce.com’s Chatter has been adopted by more than 85% of its […]

By Iconoculture | Posted in Consumer Trend, Social Media, Work | Also tagged , , , , , , , , , , , , , , , | Comments Off

WE ARE ALL TOM CRUISE NOW

January 26, 2011 – 8:51 am

by Robert van Alstyne As recently as 2002, which saw the release of sci-fi flick Minority Report, the thought of complex technology being swiftly responsive to human voice and gestures was seen as hyper-futuristic fantasy. Judging by the innovations showed off at this year’s Consumer Electronics Show, though, the future is coming early. The Xbox […]

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Jay-Z’s authorial adventure has fans on page-finding mission

November 10, 2010 – 7:28 am

by Anna Otieno WHAT’S HAPPENING Rapper and entrepreneur Jay-Z will add “author” to his ever-expanding resumé when his memoir “Decoded“ hits stands on November 16, 2010. But until then, fans can catch advance text snippets via “Jay-Z Decoded,” an online campaign mixing real-world locations and interactive gaming created in partnership with Microsoft. Every day, five […]

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Is Hotmail’s New Busy too busy?

August 2, 2010 – 2:21 am

by Lindsay Paterson WHAT’S HAPPENING Microsoft has been rolling out an experiential campaign to help the “new busy” manage their hectic schedules and create more time for (sometimes quirky) offscreen interests with a new, improved Hotmail service. Promotional events around London encouraged consumers to take up pursuits like Morris dancing, knitting, throat singing and extreme […]

By Iconoculture | Posted in Consumer Trend, Media, U.K., Work | Also tagged , , , , , | Comments Off
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