Tag Archives: Millennials

POMP AND CIRCUMSTANCE

May 30, 2013 – 2:28 pm

by Hans Eisenbeis Spring is in the air, and so are millions of mortarboards. And while traditional markers of adulthood and the American dream may have morphed in recent decades, today’s graduates are as anxious as previous generations about one thing: finding a job. For high school graduates, that probably means finding a summer gig […]

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GAME OF STREAMS

April 10, 2013 – 1:09 pm

by Robert van Alstyne Want an interesting case study in shifting media consumption habits? Look no further than HBO’s Game of Thrones. Although plenty of consumers are enjoying the show via premium cable subscription (4.4 million viewers tuned in to the third-season Easter Sunday premiere), it’s impossible to figure out how many millions more are […]

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Gen Xers split their time between Facebook and face-to-face networking

March 21, 2013 – 6:43 am

by Hans Eisenbeis WHAT’S HAPPENING Even though Millennials get tons of cred for being tech native — born into a world of computers, cellphones and Xboxes — Gen Xers grew into these technologies during the early days of the Internet and the web. So it shouldn’t come as a surprise that they embraced technology that […]

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School! What is it good for? Absolutely nothing!

January 9, 2013 – 2:28 pm

by Cree McCree WHAT’S HAPPENING Steve Jobs. Bill Gates. Michael Dell. Mark Zuckerberg. College dropouts and zillionaires all. Why pay crazy money for school when you could be making crazy money instead? More Millennials are asking that question and just saying no to college (New York Times, 30 November 2012). Skyrocketing tuition and explosive student […]

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American Olympics viewers go for gold … in griping

August 14, 2012 – 12:07 pm

by Robert van Alstyne The biggest story of London’s summer Olympics for many consumers in the US wasn’t Michael Phelps’s record-setting medal haul; it was frustration with their viewing options. Consumers howled on Twitter throughout the Games over the perceived shortcomings in NBC’s coverage, making #NBCFail a trendy hashtag in the process. Although the network […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Media, Social Media, Television | Also tagged , , , , , , , , , , , | Comments Off

Young free agents hustle up multicareers

August 7, 2012 – 1:38 pm

by Cree McCree WHAT’S HAPPENING “What do you do?” Good question. For young adults juggling multiple gigs, the answer is anything but straightforward. Dubbed “sidetrepreneurism” by MTV/Viacom, wearing many different hats in the marketplace has become business as usual for multicareerist Millennials (Forbes.com, 19 July 2012). Whether they work multiple jobs simultaneously or sequentially, freewheelin’ […]

By Iconoculture | Posted in Consumer Trend, Consumers, Economy, Work | Also tagged , , , , , , , , , | Comments Off

BronyCon showcases big male fans of My Little Pony

August 7, 2012 – 1:29 pm

by Robert van Alstyne WHAT’S HAPPENING More than 4,000 “Bronies,” adult male fans of children’s cartoon My Little Pony: Friendship is Magic, descended upon New Jersey’s Meadowlands Exposition Center for BronyCon 2012, a decidedly unconventional fan convention. Proving that magical friendship knows no age, gender or sexuality boundaries, the mostly Millennial male crowd gathered in […]

By Iconoculture | Posted in Consumer Trend, Culture, Entertainment, Social Media | Also tagged , , , , , , , , , , , | Comments Off

A TASTE OF LEVITY

July 17, 2012 – 2:27 pm

by Charlotte Beal Consumers are tired and stressed. So who has the energy to care about eating the PC way all the time? Fewer people — that’s who. More citizens (not just eat-to-live types, but even the live-to-eat ones) are looking for a little fun, relaxation and subversion in their vittles. Workers have a right […]

By Iconoculture | Posted in Consumers, Food/Beverage | Also tagged , , , , , , , , , , , , , , | Comments Off

Tatzoo challenges animal lovers to think ink

February 28, 2012 – 12:02 pm

by Nancy Robinson WHAT’S HAPPENING Millennials are putting (real) skin in the game to help endangered species. Organized by San Francisco Bay Area tattoo artists, Tatzoo is a call to action through social engagement, designed specifically for 18- to 35-year-olds. The challenge: “Engage 100 people in 100 days to help save a local endangered species.” […]

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Forget cheese — the wine stands alone

May 11, 2011 – 9:32 am

by Tory Davis WHAT’S HAPPENING A recent consumer study by Wine Opinions found that Americans are sipping more vino than ever before, but that’s not the real news: For the first time, the group asked whether wine is being drunk with food and found that 26% of wine is consumed with no food whatsoever (NYTimes.com, […]

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More than any other generation, Millennials associate themselves with these values

March 24, 2011 – 7:08 am

by Reed Robinson KEY INSIGHTS “Entitled” and “impatient” are words often associated with the Millennial generation, but which values do Millennials themselves say are closest to their hearts? Purpose, discovery, ambition, adventure, individuality, fun, self-expression, diversity, romance and sensuality all ranked higher for Millennials than any other generation in Iconoculture’s Values & Lifestyle Survey (Wave […]

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Blog-happy Xers challenge Millennial Internet dominance

February 10, 2011 – 8:55 am

by Cree McCree WHAT’S HAPPENING Millennials no longer rule the Internet. Xers have taken the lead in two key areas and are neck and neck with their younger rivals in the blogosphere, according to the Generations 2010 report from the Pew Internet and American Life Project (Fox 26 Houston, 17 December 2010). Consumers aged 34-45 […]

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Poke-happy, tweeting teens leave old-school email behind

January 19, 2011 – 2:52 pm

by Cree McCree WHAT’S HAPPENING Text me. Tweet me. Poke me on Facebook. But forget Gmail. As Millennials grow more connected via social networks and cellphones, old-school email is rapidly losing ground. In 2010, time spent on computer-based email plummeted 48% among 12- to 17-year-olds, according to a comScore survey (New York Times, 21 December […]

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Message in a bottle: HobNob wines target Millennials with a multimedia blitz

November 28, 2010 – 8:45 pm

by Nina Elder WHAT’S HAPPENING With HobNob wines, vino is just the beginning. The line of five wines, which is geared toward Millennials, has a super-splashy, interactive website that positions the booze in the center of a busy, fabulous lifestyle (NYTimes.com, 25 October 2010). To describe the wines, the site has a personals-style profile for […]

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MUCH ADO ABOUT CONAN

November 16, 2010 – 5:55 pm

by Robert van Alstyne Last week marked Conan O’Brien’s return to the late-night talk-show circuit, this time on TBS. The heavily hyped premiere opened to 4.2 million viewers, numbers good enough to top network competitors Late Night with David Letterman and The Tonight Show (from which O’Brien was notoriously booted in January). While it’s an […]

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