by Rebecca de Vaux WHAT’S HAPPENING Molson Coors U.K. is getting in touch with its feminine side. It’s launching a new range of beers mid-2011 targeted at women (MarketingWeek.co.uk, 5 November 2010). With a market of £160 million female beer drinkers and 60% non-beer-drinking women to be tapped with little competition, Molson Coors has spent 18 months quizzing 30,000 British […]
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