Tag Archives: Moms

From Delhi to Beijing, by Way of Miami

May 24, 2012 – 8:47 am

by Josh Kimball Every year, Iconoculture throws a marketing and consumer insights extravaganza called Iconosphere. This year’s conference takes place in Miami, but as always, its insights are global. The wide-ranging agenda is stuffed with sessions on topics ranging from the Five Key Mom Segments to the future of shopping to a discussion examining what […]

By Iconoculture | Posted in Consumers, Food/Beverage, Global, India, Moms | Also tagged , , , , , , , , , , , , | Comments Off

Net-savvy moms bond online over product reviews

January 12, 2011 – 9:43 pm

by Anindita Sengupta WHAT’S HAPPENING Net-savvy Indian moms are tapping into the power of girl bonding. MummyKnowsBest.com is a site that exclusively reviews children’s products. It claims that products that do not meet “rigorous quality and use standards” are not featured (MummyKnowsBest.com). Owned and managed by Ruchika Chanana and Nisha Subramaniam,  the portal features contributions […]

By Iconoculture | Posted in Consumer Trend, Media, Parents | Also tagged , , , , , , | Comments Off

Den mothers: Mom gets a cave of her own

November 17, 2010 – 4:05 pm

by Cree McCree WHAT’S HAPPENING Move over, man caves. Mom caves are on the rise. Introduced by HomeGoods and interior designer Elaine Griffin, author of Design Rules, the lairs offer respite from household chores in a personal space where women can surround themselves with whatever they love. Unlike flashy man caves, with their flatscreen TVs […]

By Iconoculture | Posted in Consumer Trend, Home | Also tagged , , , , , , | Comments Off
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