Tag Archives: PepsiCo

BATTLE OF THE BRANDS

April 6, 2010 – 11:27 am

by Robert van Alstyne This March marked my fourth time partaking in the insanity that is the SXSW Music Festival in Austin, Texas. Dozens of the world’s most exciting up-and-coming acts test their mettle in the blazing sun, and brands galore engage in a battle royal to boost their cred among a taste-making crowd. And […]

By Iconoculture | Posted in Consumers, Media | Also tagged , , , , , , , , , , , , , , | Comments Off

PORTION PATROL

February 23, 2010 – 4:25 pm

by Lisa Pierce WHAT’S HAPPENING At a time when pennywise consumers have learned (reluctantly?) to stomach cutbacks in consumption, PepsiCo hopes to convince them to be pound smart. The global soda marketer is upsizing bottles of their low-sugar brands in the U.K. to “encourage” healthier drinking habits and help oversized Brits downsize their girth (FoodProductionDaily.com […]

By Iconoculture | Posted in Uncategorized | Also tagged , , , , , , , , , , , | Comments Off
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