by Anindita Sengupta WHAT’S HAPPENING Postmen in Pune region are delivering more than letters and money orders. Leading corporation Godrej has enrolled the postmen to market ChhotuKool, their cheap and small refrigerator for the rural market (DNAIndia.com, 12 February 2011). Postmen are being trained to educate consumers about the features of ChhotuKool. They will demonstrate and promote the product during […]
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