Tag Archives: QR codes

A MERRY MULTICHANNEL HOLIDAY

by Nissa Hanna It’s two weeks until the gift wrap comes off, and the holiday-shopping kickoffs have been closely watched by retailers and analysts who continue to proclaim that Cyber Monday (or Cyber Any Day) is crashing the Black Friday party. For the first time, online sales on Black Friday surpassed $1 billion, according to […]

QR grocery store offers a glimpse of retailing’s future

by Kate Connolly WHAT’S HAPPENING Home plus, a Korean retail chain owned by Tesco, broke ground in mobile marketing using a promotional campaign that created a virtual grocery store in a South Korean subway station. Aiming to boost online sales, Home plus fitted the “store” with graphics that duplicated the looks of product-packed grocery store […]

ICONOSPHERE 2011: THE INSIGHTS!

by Josh Kimball Each year, Iconoculture throws a bash where we bring our strategists and clients together to talk about important ideas moving the culture. For Iconosphere 2011 in Miami, we had 18 consumer-insights sessions and two main-stage speakers, author Steven Berlin Johnson and designer Emily Pilloton. Here’s a tiny taste of the concepts the […]

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