Tag Archives: Retailers

Walmart invites fledgling brands to “Get on the Shelf”

by Nissa Hanna WHAT’S HAPPENING Walmart is calling all product inventors and budding brands with “Get on the Shelf,” a competition that gives enterprising people a shot at putting their idea on the retailer’s sales floor. Shelf-space-seeking hopefuls submit a video touting their product, then campaign for support on social networks or their own website. […]

CLIPPING (EXTREME) COUPONING

by Nissa Hanna TLC’s special-turned-series Extreme Couponing will return for a second season in September, broadcasting hope to a captive audience of bargain-hungry US consumers. In its most distilled form (withholding judgment and disregarding the hoarding issues), the show radiates optimism: Armed with a circular and a sense of purpose, anyone —anyone! — can reduce […]

COUPONING’S NEW ERA OF DISCOVERY

by Nissa Hanna I’ve finally been making forays into daily-discount territory, where my interest in saving money is being met with the discovery of hard-to-pass-up deals. Businesses’ brilliance lies in making me feel like I got a good deal on something I didn’t even know I wanted the day before — but it’s a balancing […]

RENAISSANCE RETAILERS

by Nissa Hanna Back in 2008 we coined the term “Passion Points of Sale” to describe the emerging trend of retailers reaching out to their customers through shared cultural interests. Fast-forward two years, through a recession that’s molded shoppers into even pickier buyers, and the concept of connecting with consumers by going beyond being a […]

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