Tag Archives: Rob Walker

Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Television | Also tagged , , , , , , , , , , , , , , , | Comments Off

What’s it worth? Dedigitization raises the question with virtual-to-physical retrofits

July 13, 2011 – 9:07 am

by Jana Branch WHAT’S HAPPENING “Dedigitization,” a term recently coined by cultural commentator Rob Walker, describes virtual goods or iconography retrofitting into the physical world. He cites the smiley emoticon ring or Facebook “Like” rubberstamp. Physical to virtual. Virtual to physical. The pendulum swing is part of physics. Vinyl died and came back. Sci-fi characters […]

By Iconoculture | Posted in Consumer Trend, Culture, Technology | Also tagged , , , , , , , , | Comments Off

Hot or Not?

January 7, 2009 – 10:59 pm

by Hans Eisenbeis Rob Walker, the Times’ estimable columnist on all things related to consumerism, seems awfully dismissive of the idea that thrift is the new black. I don’t know which set of abysmal numbers he’s not looking at — consumer confidence (in the tank), retail sales (ninth circle of hell), deflation (snake’s belly @ […]

By Iconoculture | Posted in Consumer Trend, Economic meltdown, Money/Spending | Also tagged , , , , , , , , | Comments Off
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