Tag Archives: Robert

Beam Brush toothbrush app tracks how good you are at oral care

by Robert van Alstyne WHAT’S HAPPENING Mouth-scrubbing bristles meet Bluetooth tech with the Beam Brush, the world’s first app-equipped toothbrush. Set to hit stores for approximately $50, the brush wirelessly communicates vital teeth-polishing stats to the user’s smartphone via an accompanying app and a sensor that tracks exactly how long bristles are scrubbing. The app […]

The National pop up, rock out NYC storefront

by Robert van Alstyne WHAT’S HAPPENING In-demand indie band The National helped build buzz for the release of their fifth album, High Violet, by taking a page from the pop-up retail playbook (WSJ.com 5.8.10). For five nights starting the day of their new album’s release, the Brooklyn band and various artsy pals took over a […]

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