Tag Archives: Rocio Zamora Arzola

Beringer campaign pairs wine with Latino lifestyles

October 18, 2010 – 7:26 am

by Rocio Zamora Arzola WHAT’S HAPPENING One winery is doing more than just toasting increased U.S. Latino wine consumption. Beringer Vineyards is launching a multifaceted campaign targeting Latinos’ growing thirst for the fruit of the vine. Its approach: making wine part of Latino traditions. Since 2005, wine consumption among Latinos has grown by 35%, about […]

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Dallas program trains future Latino CEOs

September 27, 2010 – 10:46 am

by Rocio Zamora Arzola WHAT’S HAPPENING When looking at the pool of business leaders, Latinos are greatly underrepresented, occupying only 1% of the top corporate executive positions in the nation’s largest corporations (Forbes.com 8.23.10). That’s why the National Hispanic Corporate Council teamed with Cox School of Business at Southern Methodist University to create a year-long […]

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Blend into U.S. society or keep cultural identity? Latinos want both, says poll

September 7, 2010 – 5:46 am

by Rocio Zamora Arzola WHAT’S HAPPENING Latinos are eager to blend into American society, but they also work hard to keep their cultural identity — a paradox that reflects the complex beliefs of the nation’s fastest-growing minority, according to a poll of Latino households conducted by the National Opinion Research Center at the University of […]

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Young Latino artists paint outside the (cultural) lines

August 30, 2010 – 7:13 am

by Rocio Zamora Arzola WHAT’S HAPPENING Austin’s Mexic-Arte Museum is celebrating its 15th anniversary. Quinceañera theme, anyone? Curator Claudia Zapata had something more nontraditional in mind, inviting 15 artists to attempt a global approach to Latino art in an exhibit entitled “Consensus of Taste.” Although the participating artists — all under 35 years of age […]

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Dos y Dos: TV learning for Spanish-speaking toddlers

August 16, 2010 – 8:41 am

by Rocio Zamora Arzola WHAT’S HAPPENING We’ve told you about Latino toddlers lagging in basic cognitive skills: vocabulary, listening and problemsolving. Research shows that TV programming can aid in early childhood development. Putting two and two together is Dos y Dos, a bilingual live-action show for Spanish-speaking preschoolers. Kids are drawn to the live four-person […]

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Consumers believe that Latinos face the most discrimination

June 21, 2010 – 9:03 am

by Rocio Zamora Arzola WHAT’S HAPPENING In an AP-Univisión-GfK poll, 61% of people said that Latinos face significant discrimination, compared with 52% who said blacks and 50% who said women (AP 5.21.10). 81% of Latinos said they confront a lot or some discrimination; 59% of non-Hispanics agreed that Latinos confront a lot of or some […]

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Latinos and coupons: Going beyond clipping

June 15, 2010 – 6:10 am

by Rocio Zamora Arzola WHAT’S HAPPENING 6 out of 10 Latino households use coupons, so it’s no surprise that retailers and brands are pushing the cost-savings envelope in new ways (RelevantInsights.com 1.27.10). San Francisco’s Regalito Rosticeria, a small Mexican restaurant, uses Groop Swoop’s online coupons. Each of the restaurant’s four promotions has yielded about 50 […]

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Project Youth Green: Familias that garden together grow together

April 12, 2010 – 6:38 am

by Rocio Zamora Arzola WHAT’S HAPPENING The social and cultural disconnect between U.S.-born Latino youth and their immigrant parents gets a greening via a community garden project in Pacoima, an L.A. suburb. Project Youth Green was launched in 2008 by Youth Speak Collective. Two acres of a four-acre plot are for youth to learn gardening […]

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College-bound: More Latino students leaving the nest

March 15, 2010 – 5:50 am

by Rocio Zamora Arzola WHAT’S HAPPENING When it came to college, Latino students tended to attend one near home to stay close to family. Now, more young Latinos are opting for schools outside their communal comfort zones. Between 1975 to 2009, Latinos enrolling in four-year colleges located more than 50 miles from home rose from […]

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U.S. Latinas bearing recession’s brunt with lower pay, more fiscal responsibility

March 9, 2010 – 6:09 am

by Rocio Zamora Arzola WHAT’S HAPPENING U.S. Latinos are being hit hard by the recession. Hit harder: U.S. Latinas. For one, they’re making less in comparison to all U.S. men: In 2007, Latinas earned just 62 cents for every dollar men earned (TrinityTripod.com 2.16.10). And in Latino households, they’re responsible for more than half — […]

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Consumer watchdog group empowers Latinos in Spanish

February 22, 2010 – 6:15 am

by Rocio Zamora Arzola WHAT’S HAPPENING How would Consumer Reports rate this? For the first time, Consumers Union, publisher of the venerable magazine and companion newsletters, is rolling out Guia de Compras 2010 de Consumer Reports, a Spanish-language version of their annual buyer’s guide. Priced at $11, the guide will help Spanish-speaking Latinos compare retailers […]

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Using mobile tech and social media to increase census awareness among Latino youth

February 15, 2010 – 6:04 am

by Rocio Zamora Arzola WHAT’S HAPPENING Looking to include as many people from hard-to-count communities, the U.S. Census is partnering with Voto Latino and civil rights org MALDEF to use mobile technology and social media to reach Latino youth. The goal: to improve Latino youth’s awareness of and access to accurate, bilingual information about participating […]

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Stanley looks to make it big with Latino builders

January 19, 2010 – 8:17 am

by Rocio Zamora Arzola WHAT’S HAPPENING Tool manufacturer Stanley Works is hammering home their commitment to Latino construction workers through the “Hazla en Grande” (Make It Big) campaign. The campaign’s foundation: a series of educational bilingual resources tailored to build the skills and knowledge of Latino builders, who represent about 20-25% of the total construction […]

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Best of 2009: Solar power gives gang members a second chance

January 11, 2010 – 6:22 am

by Rocio Zamora Arzola WHAT’S HAPPENING Homeboy Industries, an L.A.-based non-profit dedicated to helping reformed gang members turn their lives around, is training its clients for employment in green technology. Pairing up with the East Los Angeles Skills Center, Homeboy is funding the instruction in design, construction and installation of solar panels. Homeboy pays the […]

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Doing it old school: Senior Latino alumni participate in Alzheimer’s study

December 22, 2009 – 6:20 am

by Rocio Zamora Arzola WHAT’S HAPPENING When it comes to clinical studies, Latinos typically stay away. Seeking participants for an Alzheimer’s study, Phoenix’s St. Joseph’s Hospital and Medical Center found a ready-made group: El Grupo, composed of male Latino alumni from Phoenix Union High School. The group of seniors meets monthly at a local restaurant, […]

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