Tag Archives: Rocio Zamora Arzola

Survey says: Latinos are stressed out and can’t sleep

December 7, 2009 – 4:41 pm

by Rocio Zamora Arzola WHAT’S HAPPENING Latinos are experiencing higher levels of stress compared to other ethnicities, with money — or the lack thereof — being the number one cause of their anxiety, according to the American Psychological Association’s 2009 “Stress in America” survey (HispanicBusiness.com 11.3.09). 50% of Latino adults reported that stress has increased in […]

By Iconoculture | Posted in Consumers, Latino | Also tagged , , , , , , | Comments Off

Latino toddlers stumbling at learning cognitive skills

November 9, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Latino and white infants share a fairly equal level of cognitive skills — vocabulary, listening and problem-solving skills. But by the time they’re toddlers, Latino children are lagging in all three areas, according to a study led by researchers at UC Berkeley (LATimes.com 10.20.09) . The reasons? Larger Latino […]

By Iconoculture | Posted in Consumer Trend, Culture, Latino, Moms, Multicultural, Parents | Also tagged , , , , | Comments Off

Fans calling the shots when it comes to narcocorridos

November 2, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Some Spanish-language DJs have a reputation for raciness. Now the songs they play are catching up, as radio stations respond to listeners’ requests by playing narcocorridos — songs about drug dealers and their exploits. Bluntly spelling out drug usage and violence, songs like “El Corrido del Katch,” a tune […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Latino, Multicultural | Also tagged , , , | Comments Off

StoryCorps Historias records and shares Latino stories

October 19, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Latinos tell good stories, too. Public radio’s StoryCorps is collecting oral histories from everyday Latinos through its StoryCorps Historias initiative. Staff in two Airstream trailers are traveling to cities across the U.S., including Los Angeles, Miami, Boston, San Antonio and Albuquerque, staying from two to four weeks and recording […]

By Iconoculture | Posted in Consumer Trend, Culture, Latino | Also tagged , | Comments Off

Latinos get back to the land, contribute to local food economy

October 5, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Once a farmer, always a farmer. In Iowa, Latinos raised on farms in their home countries are being encouraged to put their green thumbs to the test in the U.S. Through Marshalltown Community College’s eight-week, bilingual adult education class entitled “Start Your Own Diversified Farm,” students are given the […]

By Iconoculture | Posted in Consumer Trend, Latino, Multicultural, Sustainability | Also tagged , , , | Comments Off

Muffler shop monos: From marketing tools to works of art

September 28, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Popular in Mexico and in Latino barrios of L.A., makeshift tin men called monos, made of old car parts, are being used by muffler shops, junkyards and auto repair garages as a way of promoting their business and appealing to their Latino clientele. The funky aesthetic behind these marketing […]

By Iconoculture | Posted in Consumer Trend, Culture, Latino, Multicultural, Transportation | Also tagged , , , , | Comments Off

ESPN Deportes striving for dominance in Spanish-language sports broadcasting

September 14, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Sports en español ESPN Deportes-style is getting a boost as the cable and radio network launches its first marketing campaign, simulcasts legendary sportscaster Jorge Ramos and broadcasts games from Spain’s elite La Liga soccer league. Big names on the sports and entertainment front, including soccer star Lionel Messi, boxer […]

By Iconoculture | Posted in Consumer Trend, Latino, Media | Also tagged , , , , | Comments Off

From bad to worse: Economy affects Mexican immigration

August 17, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Mexican immigration to the U.S. is decreasing, down from 653,000 in 2005 to 175,000 in 2008, according to a Pew Hispanic Center study (WSJ.com 7.23.09). The current economic downturn was cited as the number one deterrent for new immigrants, though it has done little to compel Mexicans already living […]

By Iconoculture | Posted in Economic meltdown, Economy, Latino, Multicultural | Also tagged , , , | Comments Off

Latinos’ views on abortion split along generational lines

August 10, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING A Pew Forum on Religion and Public Life and the Pew Hispanic Center survey shows that while 65% of first-generation Latinos felt abortion should be illegal, only 43% of second-generation Latinos agreed (Reuters.com 7.14.09). The Public Policy Institute of California also found that immigrant Latinos and U.S.-born Latinos express […]

By Iconoculture | Posted in Consumer Trend, Health, Latino, Multicultural | Also tagged , , , , | Comments Off

Telemundo telenovela: The thief, his lawyer, her husband and the Census taker

July 6, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING How do you get Spanish-speaking Latinos to care about the 2010 Census count? By inserting a Census taker as a character in Telemundo’s Spanish-language soap Más Sabe el Diablo (The Devil Knows More). It’s about a thief falling in love with his lawyer, who’s engaged to the man he […]

By iconoculture | Posted in Consumer Trend, Latino, Multicultural | Also tagged , , , , | Comments Off

Considering medical procedures abroad? More Americans are.

June 8, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Medical procedures in Mexico and other countries are looking a lot more attractive. A Gallup poll showed that up to 29% of Americans would consider having medical surgeries performed in foreign countries (LATimes.com 5.19.09) The spike in the number has a lot to do with the fact that a […]

By Iconoculture | Posted in Consumer Trend, Health, Latino, Multicultural, Travel | Also tagged , , , , | Comments Off

U.S.-based lucha libre flying high off the mat

April 13, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Before there was WWE, there was lucha libre. Now, U.S. Latinos are going back to their roots and pumping new life into the Mexican sport of masked wrestling. Thousands of spectators are filling seats at lucha matches across the country (LATimes.com 3.16.09). Lucha Libre USA is organizing matches throughout […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Latino, Multicultural | Also tagged , , , , , | Comments Off

Cuban Americans: Reuniting and it feels so good

April 6, 2009 – 6:00 am

by Rocio Zamora Arzola WHAT’S HAPPENING Cuban mamás are most likely applauding a $410 billion spending bill signed into law March 2009 that promises to grant their sons and daughters more leeway when traveling to Cuba. The bill allows native sons and daughters annual visits, removes limits on how long they can stay in Cuba, […]

By Iconoculture | Posted in Consumer Trend, Latino, Multicultural, Travel | Also tagged , , , , , | Comments Off
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