Tag Archives: Samsung

THE REAL-TIME RED ZONE

February 5, 2013 – 2:01 pm

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

By Iconoculture | Posted in Consumer Trend, Consumers, Media, Social Media | Also tagged , , , , , , , , , , | Comments Off

Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Television | Also tagged , , , , , , , , , , , , , , , | Comments Off

TAKING A BITE FROM APPLE

January 17, 2012 – 2:18 pm

by Robert van Alstyne Want to know the hot tech product that every consumer will be hankering for in 2012? Then don’t bother attending the Consumer Electronics Show. Although the annual trade show still draws 140,000+ attendees every year, major industry players increasingly prefer unveiling their most prized products away from the fray. The biggest […]

By Iconoculture | Posted in Uncategorized | Also tagged , , , , , , , , , , , , , | Comments Off

Vitaminwater quenches thirsty gadgets

August 30, 2011 – 7:41 pm

by Robert van Alstyne WHAT’S HAPPENING Bus-stop-bound consumers short on smartphone power and long on waiting time are turning to Vitaminwater for a quick pick me up. The drink brand partnered with agency Crispin Porter & Bogusky to mount advertisements in bus shelters in Chicago, New York, Boston and Los Angeles featuring triple-USB ports that […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Media, Technology | Also tagged , , , , , , , , , | Comments Off
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