Tag Archives: social media

IN THE MOMENT

March 6, 2013 – 9:38 am

by Hans Eisenbeis March madness is upon us. According to some, the term “March Madness” originally referred to the Canadian government’s habit of spending madly to meet budget numbers during the last month of their fiscal year in order to avoid cuts in the next cycle. So we have Canadians and profligate spending to thank. […]

By Iconoculture | Posted in Television, Consumer Trend, Social Media, Sports | Also tagged , , , , , , , , , , , | Comments Off

THE TALK OF THE TOWN

October 2, 2012 – 1:33 pm

by Robert van Alstyne While industry pundits are rushing to predict which new TV series will be the breakout hit of the fall television season (my money’s on Nashville), the true star attraction isn’t even on the air. It’s the glowing mobile device in consumers’ laps. Here at Iconoculture we’ve closely chronicled the ascent of […]

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A REPIN IS WORTH A THOUSAND TWEETS

April 10, 2012 – 10:45 am

by Joshua Kimball Word nerds, step aside. In the world of emerging social media, right now it’s better to be seen and not read. This week, Instagram, the app that lets users easily filter and share photographs using their smartphones, finally opened to Android handsets, adding 1 million users within 24 hours (Slate, 4 April […]

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HITTING REWIND ON THE NETFLIX KERFUFFLE

November 8, 2011 – 2:00 pm

by Tim Barlow Toward the end of October, Netflix announced that they had lost more than 800,000 (roughly 3%) of their subscribers in the previous quarter. Following that announcement, the company’s stock plummeted 35%. Netflix’s hard times came on the heels of a much-reported roller-coaster ride: a price hike, the announcement of a (seemingly) hastily […]

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WHAT “FRIENDS” ARE FOR

August 2, 2011 – 11:28 am

by Robert van Alstyne Facebook is great for perusing present-day pictures of old high school friends, but when it comes to providing information that’s truly useful or relevant, the site is shaky at best. As social media evolves, emerging services are expanding the meaning of “friend” to include savvy informants, not just acquaintances. Twitter now […]

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Social networks dress for work

April 20, 2011 – 4:56 am

by Jana Branch WHAT’S HAPPENING If you can’t beat ‘em, join ‘em. Instead of seeing social networks as a drain, smart companies are harnessing business-specific networks for more productivity and a faster path to innovative collaborations. Call it the new era of “social business.” Salesforce.com’s Chatter has been adopted by more than 85% of its […]

By Iconoculture | Posted in Consumer Trend, Social Media, Work | Also tagged , , , , , , , , , , , , , , , | Comments Off

Asian Americans use social media the most

March 29, 2011 – 1:46 pm

by Rachel Nearhood KEY INSIGHTS With the exception of Asian Americans (who dominate), close to half of the U.S. population has participated in social networks or social media in the past six months. By ethnicity, that number breaks down to 49% of African Americans, 62% of Asian Americans, 47% of Caucasians and 50% of Latinos. […]

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With teen social media mania rising, one mom pulls the plug

March 10, 2011 – 10:55 am

by Cree McCree WHAT’S HAPPENING Adults are no strangers to Facebook. But tweet-happy teens are always in update mode. More than a quarter (27%) of social media users under age 25 check statuses when they wake up at night, according to a Retrevo study (Retrevo Blog, 15 February 2011). Alarmed by her kids’ addictions, Susan […]

By Iconoculture | Posted in Consumer Trend, Media, Parents, Social Media | Also tagged , , , , , , , | Comments Off

Avoidr keeps frenemies at bay

July 14, 2010 – 7:46 pm

WHAT’S HAPPENING Free Web application Avoidr puts a snarky spin on the location-based services scene by acknowledging that sometimes knowing where not to go is the primary objective (DownloadSquad.com 4.19.10). Built off of traditional LBS network Foursquare, Avoidr cheekily promises consumers the ability to “check where your not-friends are so you can avoid them.” Consumers […]

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CHECKING IN

June 2, 2010 – 9:59 am

by Robert van Alstyne Do I really need to know that a person I haven’t talked to in more than a decade has just checked in at their local gym for the 10th time this week? No, but thanks to the latest craze in the social media sphere — location-based services — I’m inundated with […]

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For the right content, Millennials will pay to play

May 19, 2010 – 7:24 pm

by Cree McCree WHAT’S HAPPENING They grew up with YouTube and Hulu. But Millennials aren’t just a bunch of freeloaders. Advertising Age looks at the media habits of “The On-Demand Generation” in a 2010 report. The most wired demo ever spends nearly eight hours a day interacting with media — up almost an hour from […]

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BEING THERE

May 18, 2010 – 4:22 pm

by Josh Kimball On Sunday, we landed at LAX for Iconoculture’s annual client event. Immediately upon arriving in the city, one can sense a distinctive rhythm. It’s not something quantifiable, and it’s only partially describable. Los Angeles’ tempo is its own; for me, it’s a comforting burble. The air tastes like exhaust and jasmine. And […]

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It’s 11 o’clock. Do you know where Pauly D is?

May 12, 2010 – 6:49 am

by Robert van Alstyne WHAT’S HAPPENING Consumers already accustomed to following favorite celebs on Twitter are bringing the same cyber-stalking tendencies to emergent location-based social networks like Foursquare, thanks to a new “celebrity mode” (AdWeek.com 3.24.10). A partnership between Viacom Networks’ MTV and VH1 and Foursquare means true Jersey Shore devotees can follow the digital […]

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FROM BROCCOLI TO ONLINE INSIGHTS

March 11, 2010 – 7:26 am

by Josh Kimball Each year, Iconoculture throws a consumer insights extravaganza-cum-raging poolside sleepover. This year’s Iconosphere is just months away — it takes place in L.A. May 17-19 — so around here, the research is flying. One of the ways we’re trying to better understand consumer mood and motivation is through social media research. I’ll […]

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A Seesmic shift in the Twitter rift

February 17, 2010 – 2:56 pm

by Anna Otieno WHAT’S HAPPENING Twitter isn’t for everyone, which is why Seesmic (and Microsoft) recently launched an application that transforms Twitter into an entertainment browser. Click an “interest channel” like sports or politics and voilà: football MVPs or political VIPs emerge. Seesmic users don’t even need a Twitter account — they can view all the […]

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