Tag Archives: Social networking

STOP POKING ME, DAD!

September 21, 2010 – 3:13 pm

by Robert van Alstyne Once upon a time, Facebook was essentially a digital dorm, a collegiate-only outpost where saucy banter and hard-partying profile pictures carried the day. Not anymore, now that Mom, Dad and even Grandma have crashed the party. As of May 2010, half of Internet users age 50 to 64 were using social […]

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Seniors become “silver pokers” as well as “silver surfers”

August 17, 2010 – 6:27 am

by Nick Chiarelli WHAT’S HAPPENING Think social networking is just for the young? Think again.  Saga (an organisation focussed on serving the needs of over-50s) now offers a tailored social networking service for seniors. The Saga Zone service offers consumers the ability to make friends and join forums. The sample forum topics provide a window […]

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Avoidr keeps frenemies at bay

July 14, 2010 – 7:46 pm

WHAT’S HAPPENING Free Web application Avoidr puts a snarky spin on the location-based services scene by acknowledging that sometimes knowing where not to go is the primary objective (DownloadSquad.com 4.19.10). Built off of traditional LBS network Foursquare, Avoidr cheekily promises consumers the ability to “check where your not-friends are so you can avoid them.” Consumers […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , , , , | Comments Off

Piggymojo tweets money saved, not spent

June 25, 2010 – 9:41 am

by Hans Eisenbeis WHAT’S HAPPENING Blippy pioneered the idea of tweeting all of its members’ credit card transactions. Now Piggymojo turns that idea on its head by allowing members to broadcast their thriftiness. Using text messages and Twitter, Piggymojo members can tell the world that they brownbagged lunch or drank office coffee for a small […]

By Iconoculture | Posted in Consumer Trend, Money/Spending, Social Media | Also tagged , , , , , , , , , | Comments Off

Tagwhat puts friendly face on augmented reality space

June 10, 2010 – 3:03 pm

by Robert van Alstyne WHAT’S HAPPENING Location-based social networking receives an augmented reality boost courtesy of Tagwhat, which dubs itself “the world’s first augmented reality creation and distribution system.” Tagwhat users can create their own location-based content (including embedding multimedia content) from within the Tagwhat app. The content is then viewable on Tagwhat’s site via […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , | Comments Off

PARANOID DROID

May 25, 2010 – 3:57 pm

by Hans Eisenbeis As many of our clients undoubtedly were reminded last week at Iconosphere, our annual conference, we’re a pretty wired company. We work virtually, from all over the world — last count, 17 countries — on laptops and smartphones and even iPads. I was a little embarrassed, then, to show up at headquarters […]

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BEING THERE

May 18, 2010 – 4:22 pm

by Josh Kimball On Sunday, we landed at LAX for Iconoculture’s annual client event. Immediately upon arriving in the city, one can sense a distinctive rhythm. It’s not something quantifiable, and it’s only partially describable. Los Angeles’ tempo is its own; for me, it’s a comforting burble. The air tastes like exhaust and jasmine. And […]

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Gift certificates and Facebook integration have app-etites on the rise

April 30, 2010 – 7:17 am

by Anna Otieno WHAT’S HAPPENING App store enhancements are making it easier than ever for consumers to supe up their smartphones. The iTunes Store now has a “Give a Gift” feature just for apps. It allows users to give iPod Touch and iPhone applications and games to friends via email or an actual gift certificate. […]

By Iconoculture | Posted in Social Media | Also tagged , , , , , , , , , , | Comments Off

What does a girl’s word-of-mouth network look like?

April 7, 2010 – 6:43 am

by Hans Eisenbeis WHAT’S HAPPENING Most casual observers believe that teenage girls share shopping information — especially about sales on cool clothes, music, etc. — with their friends online, and that they follow those tips with online purchases. But that belief is only about half right, according to a 2010 survey conducted by RSCG Worldwide […]

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Meet Gatsby (or at least text him)

March 24, 2010 – 6:24 am

by Robert van Alstyne WHAT’S HAPPENING In a meet-and-greet twist to the location-based soc net scene, Meet Gatsby lets users know when like-minded mobile mavens are in their vicinity. An extension of check-in service Foursquare, Gatsby users fill out a registration form regarding interests and hobbies and are then given connection alerts to other Gatsby […]

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Thread couples online singles via mutual Facebook friends

March 5, 2010 – 12:03 pm

by Robert van Alstyne WHAT’S HAPPENING Lonely hearts looking for love online, but tired of registration-heavy dating sites and wary of total strangers, can tug on Thread for a Facebook-friend-vetted flame-finding alternative (Springwise.com 2.3.10). Launched in September 2009 and currently in beta, the currently free Facebook Connect-powered service only requires users to fill out a […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , , | Comments Off

Embark on the ’Vark and learn from online friends on the fly

December 14, 2009 – 12:32 pm

by Anna Otieno WHAT’S HAPPENING Social search engines are popping up all over the place. Aardvark attempts to stand out from the pack with a personal touch. The social search service uses extended social networks to answer user questions in as close to real-time as possible. Got a question about holiday travel? Throw it out […]

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Questionable Facebook photo? Wisk-It!

November 25, 2009 – 4:00 pm

by Anna Otieno WHAT’S HAPPENING Detergent brand Wisk has figured out a way to get rid of pesky stains of the online variety. It recently introduced Wisk-It, a Facebook application that aims to remove offensive or unwanted pictures from Facebook profiles. Wisk-It allows Facebook users to aggregate friends’ photos, identify offending pics, and send their […]

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OF NOTE: Recession reflections; queuing; social networking; buying carbon offsets (11.23.09)

November 24, 2009 – 7:05 am

-Reflecting on The Great Recession: an animated map shows unemployment growth by region and a Congressional committee considers the effectiveness of TARP bailouts. [Map via Daring Fireball] -Quebecois citizens seeking H1N1 vaccines needn’t queue for long, thanks to a regional health official inspired by Disney World’s Fastpass. If wait times exceed one hour, health workers […]

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Please Visit Me, and here’s how much it will cost

May 27, 2009 – 6:00 am

by Sarah Barker WHAT’S HAPPENING PleaseVisitMe.com is a free travel-based e-vite service that comes with a handy logistical perk — finding the least expensive airfare between the distanced friends (KillerStartups.com 3.24.09). The invitor enters their name, email and nearest airport as well as that of their friend. PleaseVisitMe checks for the lowest airfare and includes […]

By Iconoculture | Posted in Consumer Trend, Travel | Also tagged , , , , , | Comments Off
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