Tag Archives: Sumaa Tekur

DRIVING FUEL ECONOMY

by Sumaa Tekur Car buyers around the world are revving up on the road to better fuel efficiency. Responding to this ever-increasing need for more mileage from less fuel, automakers are steering toward advanced technologies and research. A survey by KPMG found that in big emerging markets around the world, the motor industry is pumping […]

CLICKS IN THE BRICS

by Sumaa Tekur When Hollywood filmmaker Steven Spielberg visited India in the second week of March, he said that everywhere he turned, he saw people looking down at their phones or tablets (IndianExpress.com, 19 March 2013). The digital revolution in emerging countries has upped the ante for brands and marketers — much of the PC […]

SAFETY FIRST

by Sumaa Tekur The international outrage at the gang rape of a 23-year-old woman on a New Delhi bus in December has swelled into an unprecedented People Power movement for women’s safety. Consumers in India are taking charge of their own security with smartphone apps like Nirbhaya, Fight Back, Circle of 6, Life360 Family Locator, […]

A CLICK AND A PROMISE

by Sumaa Tekur Technology reporters and bloggers around the world are busy writing the early obituary of the Aakash-2, priced at $42 and touted as the world’s cheapest tablet. In November 2012, the Indian government unveiled version two of the tablet with less fanfare than the first model, having learned from their marketing gaffes during […]

FREEDOM TO DRIVE

by Sumaa Tekur The world is driving, slowly, toward better fuel efficiency. Vehicle fuel needs may well be cut in half by 2030 if existing technologies are adopted, according to the International Energy Agency. That’s despite the fact that the number of vehicles will double by 2050 (Businessweek.com, 19 September 2012). The US government, in August, […]

ON A CLEAR PITCH

By Sumaa Tekur Drip. Drip. Enterprises around the world are turning their attention to the same cause: water sustainability. From the ground-up view, water-stressed communities across the globe are pressing the panic button. Two-thirds of global consumers are expected to face water shortages by 2025. Large-scale water issues are leading to unprecedented changes in the […]

FUELING OUTRAGE

by Sumaa Tekur There’s panic in the air, with changes in gas prices affecting middle-class consumer buying power everywhere. No matter where they are, consumers are tweaking family budgets to accommodate this additional expense. Crude oil prices have increased by an average 12% since January (BBC.co.uk, 23 March 2012). Although the US, Europe and Japan […]

THE ABC’S OF ENGLISH EDUCATION

by Sumaa Tekur English is in demand in India. Parents are increasingly enrolling their children in English-language schools. At last count, more than 20 million kids are studying in such schools across the country, with a 274% increase in enrollment since 2003, according to the National University of Education, Planning and Administration (TimesOfIndia.com, 2 March […]

India’s middle class wants a Ready, Set, Go! democracy

by Sumaa Tekur When 74-year-old Indian social activist Kisan Baburao “Anna” Hazare broke his 13-day fast on Sunday, there were cheers of victory across the country. The people were celebrating not only Anna’s success, but the power of collective will. Anna led an anti-corruption movement demanding that Parliament pass the Jan Lokpal Bill (citizens’ ombudsman […]

IT’S RAINING HOPE THIS MONSOON SEASON

by Sumaa Tekur The early arrival of the monsoon in India this year has rattled some bookies, especially those who placed their bets based on official information from the weather office. It rained only three days ahead of the forecast date, but with Rs 5,000 crore ($1 billion) riding on the monsoon prediction in Mumbai […]

Crusader brings the world of books to rural India’s doorstep

by Sumaa Tekur WHAT’S HAPPENING There’s a thirst for knowledge, and for good books, in rural India. Upendra Shetty, who runs a civil service coaching centre, decided to quench this thirst by giving the villagers of Karnataka access to the written word. He started to collect books, and then created libraries in the towns of […]

HAIR-RAISING EXPERIENCE IN A SOUTH INDIAN VILLAGE

by Sumaa Tekur Inflation has far-reaching consequences on the economy. In South India, it recently reached the barbershops of the sleepy village of Amingad, in the Bagalkot district of Karnataka state. Unable to make ends meet with the modest service rate of Rs 12 for a haircut (charged by all 10 barbershops in this village), […]

Tamarind candies tease the taste buds of domestic air travellers

by Sumaa Tekur WHAT’S HAPPENING Travellers on Jet Airways and Paramount Airways will most likely remember the tamarind candy they received just before the flight took off. In response to popular demand, the airlines retained the flying experience’s local flavour by serving these tangy-sweet tamarind candies on all their domestic flights. The candies are sold under the brand […]

Travel-junkie moms get on board Momaboard

by Sumaa Tekur WHAT’S HAPPENING Mothers with toddlers and the desire to travel are packing their bags and doing just that — they’re hitting the road. But questions of diaper availability, child-friendly restaurants and kid activity zones in new places can be difficult to crack. Enter Momaboard. This online resource for “globetrotting babies and their moms” is for […]

INDIANS PREFER A PRIVATE TAKEOFF

by Sumaa Tekur When it comes to flying high, Indians prefer to go private. In their choice of airline for domestic travel, Air India, the country’s government-owned official airline, is lowest on the preference list. It’s a seat in one of the private airlines that air travellers want to occupy. In 2010, Air India flew […]

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