Tag Archives: Super Bowl

THE REAL-TIME RED ZONE

February 5, 2013 – 2:01 pm

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

By Iconoculture | Posted in Consumer Trend, Media, Consumers, Social Media | Also tagged , , , , , , , , , , | Comments Off

The Future Is Coming: How advertising and the digital data trail will purify us of our love for the past and kill off nostalgia

April 17, 2012 – 10:59 am

by Josh Kimball Digitally enabled by easily accessible evocations of their past, consumers’ very memories are now being relentlessly commoditized. Images of our weddings and graduations, memories of kids’ births and grandparents’ faces now get snugly wrapped by ads for automobiles and toothpaste. The commercialization of our personal and collective pasts has significant cultural and […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Social Media | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

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Podcast: Breaking Down the Super Bowl

February 3, 2009 – 12:08 pm

Consumer strategists Nancy Robinson and Neela Sakaria analyze the most important part of the big game … the commercials! Download the podcast here: Breaking Down the Super Bowl 23 min., 3 sec.

By Iconoculture | Posted in Media, Podcasts, Television | Also tagged , , , , , , , , , , , | Comments Off
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