Tag Archives: Target

A MERRY MULTICHANNEL HOLIDAY

by Nissa Hanna It’s two weeks until the gift wrap comes off, and the holiday-shopping kickoffs have been closely watched by retailers and analysts who continue to proclaim that Cyber Monday (or Cyber Any Day) is crashing the Black Friday party. For the first time, online sales on Black Friday surpassed $1 billion, according to […]

SPEED RETAIL

by Nissa Hanna Right now is an empowering moment for shoppers. Retail’s at a turning point, one where online and offline purchase paths fluidly intertwine; access and choice are inherent to the best offerings; and consumers have unprecedented sovereignty. But that streamlined scenario still has a big hurdle: the procurement experience. Customers’ options are lean […]

WHAT’S ITALIAN FOR “FASHION FRENZY”?

  by Nissa Hanna Hours after the Missoni for Target collection debuted in-store last Tuesday, it disappeared. Items were hurled into red carts so fast that by noon one bummed-out Minneapolis Gen Xer sent word that the downtown store’s shoe aisle was a wreckage of empty boxes and dashed dreams. By 9 p.m. we spotted […]

CLIPPING (EXTREME) COUPONING

by Nissa Hanna TLC’s special-turned-series Extreme Couponing will return for a second season in September, broadcasting hope to a captive audience of bargain-hungry US consumers. In its most distilled form (withholding judgment and disregarding the hoarding issues), the show radiates optimism: Armed with a circular and a sense of purpose, anyone —anyone! — can reduce […]

Baby burp on your shoulder: Target gets it

by Sarah Barker WHAT’S HAPPENING Goodbye, pristine mom calmly cuddling blue-eyed baby; hello, real world. Target’s new baby ads, dubbed Big Baby Billboard, focus on the chaos and absurdity of parenting (AdAge.com, 29 December 2010). Responding to parent research, Target moved from idealism to realism in their advertising, focusing on the baby rather than the […]

Extra credits: Facebook currency goes tangible at Target

by Anna Otieno WHAT’S HAPPENING Facebook Credits, the virtual currency used in Facebook games like FarmVille and Action SUDOKU, recently made the jump to real-life retail shelves at Target stores nationwide. Facebook Credits cards can be bought in $15, $25 and $50 increments and are redeemable in over 150 Facebook applications and games. Annual sales […]

THE DOG DAYS OF CHRISTMAS

by Tim Henderson Thanks to the Lenox “12 Days of Christmas in July” promo, I recently nabbed my first 2010 stocking stuffer — with free shipping. Lenox wasn’t the only jolly elf hawking holiday wares. From the much-discussed Target, Sears, Kmart and Toys R Us campaigns to the debuts of Tiffany’s holiday jewelry line and […]

Target spearheads a new trend: Plastic without Visa

by Hans Eisenbeis WHAT’S HAPPENING Target is one of the nation’s first major retailers to bring back an old-fashioned form of credit: store-branded plastic that can only be used at Target stores and Target.com. The new credit card will not be branded nor processed by Visa (Bloomberg.com 4.20.10). The retailer has been the third largest […]

Target and Wal-Mart think out of the box for installation services

by Nissa Hanna WHAT’S HAPPENING As if shopping for a new TV isn’t hard enough, there’s also the major hurdle of at-home set-up. Target and Wal-Mart have launched new services to help their shoppers with this post-purchase phase of buying electronics. In mid-January 2010, Target rolled out a national TV and videogame console set-up service […]

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