Tag Archives: Tech natives

For the right content, Millennials will pay to play

May 19, 2010 – 7:24 pm

by Cree McCree WHAT’S HAPPENING They grew up with YouTube and Hulu. But Millennials aren’t just a bunch of freeloaders. Advertising Age looks at the media habits of “The On-Demand Generation” in a 2010 report. The most wired demo ever spends nearly eight hours a day interacting with media — up almost an hour from […]

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We don’t need no education: But iPods, we’ll take

January 28, 2009 – 5:52 am

by Paul Katz WHAT’S HAPPENING Textbooks are so very 20th century. The U.K.’s University of Derby is experimenting with a digital alternative by providing students with lessons via iPod. The school provided to 35 first-year radiography medical students iPods pre-loaded with video tutorials on how to properly position patients under an X-Ray machine. The gadgets […]

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A Digital Prez-ence

January 27, 2009 – 2:29 pm

by Paul Katz More than a million citizens packed into every nook and cranny of the National Mall last week to watch now-President Obama take the oath — but also groundbreaking was the throng of proud Americans who enjoyed the event via technology. Internet video supplier Akamai Technologies reported a record 7.7 million viewers who […]

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Podcast: CES 2009—First Impressions

January 13, 2009 – 1:47 am

Fresh back from Vegas, Media and Technology Strategist Andrew Hawn and Millennial Strategist Nancy Robinson chat about the size and significance of the 2009 Consumer Electronic Show (CES) and the continuing evolution of consumer control. Andrew and Nancy discuss how Iconoculture’s 2008 trends stand up to the thousands of featured products on the CES floor, […]

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Best of 2008: Are techies an endangered species?

January 5, 2009 – 12:06 pm

by Cree McCree WHAT’S HAPPENING As if the U.S. economy didn’t have enough problems, now it’s facing a techie bust. Enrollment in undergraduate IT degree programs was more than 50% lower in 2008 than in 2003, according to the Computing Research Association’s annual survey (Time 6.23.08). During the same five-year period, demand for IT workers […]

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GOBBLING TASTY CONTENT

November 18, 2008 – 2:19 pm

by Paul Katz Let’s talk turkey. That’s the main topic of conversation this week at the Katz household in preparation for November 27th. Our Thanksgiving tradition? After polishing off the bird, we dust off an antiquated VHS copy of Charles M. Schulz’s classic A Charlie Brown Thanksgiving and gather ’round the living-room TV. But this […]

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