Tag Archives: The New Thrift

TOLD YOU SO

by Charlotte Beal Why beat around the bush? If we may say, Iconoculture has been hitting home runs in the trend department lately — getting out ahead of the curve on consumer culture before our clients knew what hit ‘em. In the food world, everyone’s buzzing about “taco trucks 2.0″ — Kogi Korean tacos and […]

Hot or Not?

by Hans Eisenbeis Rob Walker, the Times’ estimable columnist on all things related to consumerism, seems awfully dismissive of the idea that thrift is the new black. I don’t know which set of abysmal numbers he’s not looking at — consumer confidence (in the tank), retail sales (ninth circle of hell), deflation (snake’s belly @ […]

Shock and All

by Hans Eisenbeis This week, I got into an argument with a colleague at a local publication. He said, “There’s no way you can tell me that thrift is cool, like some kind of trend or something. Consumers are just in shock at what’s happened to the economy.” So the argument went: frugality chic vs. […]

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