Tag Archives: Times Square

Baby burp on your shoulder: Target gets it

by Sarah Barker WHAT’S HAPPENING Goodbye, pristine mom calmly cuddling blue-eyed baby; hello, real world. Target’s new baby ads, dubbed Big Baby Billboard, focus on the chaos and absurdity of parenting (AdAge.com, 29 December 2010). Responding to parent research, Target moved from idealism to realism in their advertising, focusing on the baby rather than the […]

Times Square gives pedestrians the right of way

by Sarah Barker WHAT’S HAPPENING In an effort to give the 350,000 pedestrians that throng Times Square every day more breathing room, New York City will close five blocks of Broadway to cars (USAToday.com 2.26.09). Benches, tables and plantings will lend ped-friendly ambiance. Cars will be diverted to other north-south streets. East-west streets crossing Times Square […]

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