Tag Archives: Twitter

BEHIND THE CURTAIN

February 22, 2013 – 2:09 pm

by Nissa Hanna New York Fashion Week came to a close this past Thursday, as the last of the Fall 2013 collections slipped behind the stages and into long production processes, putting eager consumers on hold until the seasonally appropriate in-store versions arrive. Ordinary shoppers still aren’t able to attend the shows, but that doesn’t […]

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THE REAL-TIME RED ZONE

February 5, 2013 – 2:01 pm

by Robert van Alstyne Although the Super Bowl is always the biggest moment of the year in the American advertising industry, this year’s spots were largely lacking in memorable sizzle (particularly since so many brands opted to serve them up online in advance of game day). Sure, cleverly comedic spots from Samsung and Audi hit […]

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AND “GANGHAM” FOR ALL

December 4, 2012 – 2:52 pm

by Robert van Alstyne By now you’ve probably seen “Gangnam Style,” the gloriously goofy music video from South Korean pop star Psy that recently eclipsed Justin Bieber’s “Baby” to become the most-viewed clip in YouTube’s history (a whopping 854 million views as of this writing). While it might appear that brands have little to learn […]

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SANDY’S SILVER LINING: MAKING A BUSINESS CASE FOR TWITTER

December 3, 2012 – 3:57 pm

by David Luttenberger Twitter proved its business case by keeping potentially thousands of CPG and packaging professionals, who were grounded by Sandy and unable to attend PackExpo, in the innovations loop, including Iconoculture VP/Packaging Strategist David Luttenberger. During the four days of PackExpo International 2012, which directly overlapped the approach, brunt and initial aftermath of […]

By Iconoculture | Posted in Consumer Trend, Media, Packaging, Uncategorized | Also tagged , , , , , , , , , | Comments Off

Lightt condenses time and life into sharable bursts

November 6, 2012 – 3:20 pm

by Jana Branch WHAT’S HAPPENING Add Lightt to the list of free social apps attempting to capture“the essence of experience” in a fast, sharable way. Lightt’s approach is to construct “highlights” — 10-second series of still photos that play back without sound in just over one second, then repeat. And repeat. Think of it as […]

By Iconoculture | Posted in Consumer Trend, Social Media | Also tagged , , , , , , , , , , | Comments Off

American Olympics viewers go for gold … in griping

August 14, 2012 – 12:07 pm

by Robert van Alstyne The biggest story of London’s summer Olympics for many consumers in the US wasn’t Michael Phelps’s record-setting medal haul; it was frustration with their viewing options. Consumers howled on Twitter throughout the Games over the perceived shortcomings in NBC’s coverage, making #NBCFail a trendy hashtag in the process. Although the network […]

By Iconoculture | Posted in Consumer Trend, Entertainment, Media, Social Media, Television | Also tagged , , , , , , , , , , , | Comments Off

A REPIN IS WORTH A THOUSAND TWEETS

April 10, 2012 – 10:45 am

by Joshua Kimball Word nerds, step aside. In the world of emerging social media, right now it’s better to be seen and not read. This week, Instagram, the app that lets users easily filter and share photographs using their smartphones, finally opened to Android handsets, adding 1 million users within 24 hours (Slate, 4 April […]

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Iconoculture’s Monday Marketing Quarterback

February 6, 2012 – 9:54 am

by Josh Kimball Call it the year of the double teaser. And we’re not talking about the GoDaddy ads. One of the recent innovations in Super Bowl-related marketing is the early circulation of trailers for the ads that will be aired during the big game. Yes, ads for ads that appear online before any of […]

By Iconoculture | Posted in Consumers, Entertainment, Media, Television | Also tagged , , , , , , , , , , , , , , , | Comments Off

Tweet seats have high-culture consumers all a-Twitter

January 17, 2012 – 2:25 pm

by Robert van Alstyne WHAT’S HAPPENING A phantom at the opera … and a smartphone? A rising tide of “tweet seats” are giving mobile mavens the all-clear to engage in rapid-fire texting at fine arts performances across the country. Typically restricted to a predefined area on one side of the auditorium so as not to […]

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MILLENNIAL MOMENT

October 11, 2011 – 1:53 pm

by Hans Eisenbeis It’s not often that professional journalists and media pundits throw up their hands and admit they have no idea what’s going on, but that’s essentially what has happened in the last three weeks during the emergence of the Occupy Wall Street movement. Respected brands from the New York Times to CNN to […]

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THE SHOPPING RIOTS

August 17, 2011 – 10:18 am

by Gwyneth Holland As the world and his wife now knows, England was last week beset with a string of riots. The unrest began in London but sprung up later in towns across the country, including major cities like Manchester, Bristol, Liverpool and Birmingham. While the burning buildings and terrorised citizens looked much like other […]

By Iconoculture | Posted in Retail, Social Media, U.K. | Also tagged , , , , , , , , , , , , , , , | Comments Off

WHAT “FRIENDS” ARE FOR

August 2, 2011 – 11:28 am

by Robert van Alstyne Facebook is great for perusing present-day pictures of old high school friends, but when it comes to providing information that’s truly useful or relevant, the site is shaky at best. As social media evolves, emerging services are expanding the meaning of “friend” to include savvy informants, not just acquaintances. Twitter now […]

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TRIPPING UP ON THE RED CARPET

March 10, 2011 – 10:45 am

by Robert van Alstyne Any way you look at it, the 83rd Annual Academy Awards telecast was a dud. Fresh-faced cohosting talents James Franco and Anne Hathaway fell flat both critically and commercially. And ratings among viewers ages 18-49 were down 12% from last year (Variety.com, 28 February 2011). But the accompanying online chatter soared. […]

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Trending topics on Twitter are reflective of African American culture

February 23, 2011 – 1:30 pm

by Lisa Parks WHAT’S HAPPENING Black people represent 25% of Twitter users, roughly twice their share of the population in general, according to a study by Edison Research (BusinessInsider.com, 30 April 2010). With African Americans so highly represented, trending topics — newsworthy topics that are occupying the most people’s attention on Twitter — often originate […]

By Iconoculture | Posted in Consumer Trend, Media, Multicultural | Also tagged , , , , , , | Comments Off

McDonald’s serves up social media to multiculturals

December 14, 2010 – 12:45 pm

by Abelardo de la Pena Jr. WHAT’S HAPPENING McDonald’s has served billions and billions of burgers. The fast food giant is also in the social media business in a big way, using Facebook, Twitter and blogs to connect with multicultural consumers. McDonald’s partnered with PapiBlogger.com’s family road trip as they visited notable McDonald’s restaurants in […]

By Iconoculture | Posted in Consumer Trend, Food/Beverage, Media, Multicultural | Also tagged , , , , , , , , , , | Comments Off
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