Tag Archives: Xbox 360

GAMES WITHOUT BORDERS

June 12, 2012 – 2:00 pm

by Robert van Alstyne WHAT’S HAPPENING Eighteen years after inception, the annual Electronic Entertainment Expo remains a prime spot to take the digital pulse of the videogame and media industries. This year’s installment of the massive, three-day trade fair has, as usual, featured plenty of compelling game titles, but evolutions in hardware are the real […]

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NUads make Xbox commercials handier

August 17, 2011 – 10:24 am

by Robert van Alstyne WHAT’S HAPPENING The next generation of advertising promises to be highly interactive, if Microsoft has any say in the matter. The company’s forthcoming NUads for the Xbox 360 leverage the motion-and-sound-sensing power of the Kinect accessory. Short for natural-user interface ads, NUads can be directly engaged with via a series of […]

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WE ARE ALL TOM CRUISE NOW

January 26, 2011 – 8:51 am

by Robert van Alstyne As recently as 2002, which saw the release of sci-fi flick Minority Report, the thought of complex technology being swiftly responsive to human voice and gestures was seen as hyper-futuristic fantasy. Judging by the innovations showed off at this year’s Consumer Electronics Show, though, the future is coming early. The Xbox […]

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